Wordstream

  • new24 Instagram Marketing Tools for More Followers, Likes & Sales
    Main image:  As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league…
    - 6 hours ago, 21 Aug 17, 1:11pm -
  • The Indispensable Welcome Email and How to Get It Right
    Main image:  I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me abou…
    - 4 days ago, 17 Aug 17, 4:52pm -
  • 9 Mind-Bending Ways to Use Psychographics in Your Marketing
    Main image:  To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers ca…
    - 5 days ago, 16 Aug 17, 1:14pm -
  • This Is Why You Should Be Testing Your Headlines
    Main image:  It's all about that click.This is true whether you're writing headlines for PPC ads or content that's meant to earn organic search traffic, links, and social media shares.You can't honestly call your content "high quality" if it…
    - 6 days ago, 15 Aug 17, 12:56pm -
  • These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
    Main image:  It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but…
    - 7 days ago, 14 Aug 17, 12:55pm -
  • The Big, Easy Guide to Keyword Research for Businesses
    Main image:  Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…Without qua…
    - 12 days ago, 9 Aug 17, 1:14pm -
  • Positive vs. Negative Ads: Which Works Better?
    Main image:  I am not particularly excitable, and I am by no means sentimental.I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without…
    - 13 days ago, 8 Aug 17, 11:45am -
  • 6 Landing Page Test Ideas You Need to Try
    Main image:  More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago.Via SandglazChoice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less…
    - 14 days ago, 7 Aug 17, 1:23pm -
  • Email Marketing vs. Social Media Ads for Sales & Promotions
    Main image:  When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the gre…
    - 18 days ago, 3 Aug 17, 2:15pm -
  • 33 CRO & Landing Page Optimization Stats to Fuel Your Strategy
    Main image:  Let’s talk optimization.Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – fig…
    - 19 days ago, 2 Aug 17, 12:42pm -

Search Engine Land

  • newGoogle’s Great American Eclipse 2017 doodle offers fun facts about today’s big event
    In addition to offering tips on how best to view and photograph today's eclipse, the doodle leads to a search for "solar eclipse science."The post Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event appeared fir…
    - 4 hours ago, 21 Aug 17, 3:48pm -
  • newHow to improve your SEO with user-friendly interlinking
    Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience.The post How to improve your SEO with user-fr…
    - 4 hours ago, 21 Aug 17, 3:15pm -
  • newOptimized store landing pages: An important part of local search strategy
    How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.The post Optimized store landing pages: An important part of local search strateg…
    - 6 hours ago, 21 Aug 17, 2:02pm -
  • newGoogle auto-playing video previews in search results carousel on Android
    Google is now showing six-second video previews in the search results delivered on Android devices.The post Google auto-playing video previews in search results carousel on Android appeared first on Search Engine Land.Please visit Search Engine La…
    - 6 hours ago, 21 Aug 17, 1:33pm -
  • newWonky Google Search Console data attributed to a logging issue last week
    Are you seeing funky data in the Google Search Console? Here is what may be happening.The post Wonky Google Search Console data attributed to a logging issue last week appeared first on Search Engine Land.Please visit Search Engine Land for the f…
    - 6 hours ago, 21 Aug 17, 1:23pm -
  • Google making renewed effort to help news publishers drive more subscriptions
    Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land.Please…
    - 3 days ago, 18 Aug 17, 11:03pm -
  • SearchCap: Google chrome warnings, Facebook marketplace & SEO data
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land.Please visit Search Eng…
    - 3 days ago, 18 Aug 17, 8:00pm -
  • Facebook expands Marketplace categories and content in new push for growth
    Businesses will now be able to have their content featured in Marketplace. The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land.Please visit Search Engine Land for the full articl…
    - 3 days ago, 18 Aug 17, 6:44pm -
  • Bridging data and action: How to create killer reports
    Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results.The post Bridging data and action: How to create killer reports appeared first…
    - 3 days ago, 18 Aug 17, 2:37pm -
  • What teen fiction can teach you about writing ad copy
    What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.The post What teen fiction can teach you about writing…
    - 3 days ago, 18 Aug 17, 2:26pm -

The SEM Post

  • newGoogle Adds Autoplay Video Preview Clips to Search Results
    Google is adding autoplay video previews to the Google search results when someone does a search that includes video results.  The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previ…
    - 10 hours ago, 21 Aug 17, 9:40am -
  • Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack
    In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised.  Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where the…
    - 3 days ago, 18 Aug 17, 10:02am -
  • Google Search Console Sends Security Warning Notices for HTTP Sites
    If you have sites on HTTP, Google has begin sending out notices to site owners that their sites will be flagged as “not secure” in Chrome beginning in October 2017. So what does this mean?  If your site has any form – which would include thing…
    - 3 days ago, 18 Aug 17, 9:20am -
  • Bing Testing Blended Local Mini One Pack in Search Results
    When it comes to the Bing search results, their local pack results are very large and noticeable in the search results.  But they seem to be taking a step back and displaying a smaller local result in the Bing search results when there is only one l…
    - 6 days ago, 15 Aug 17, 12:31pm -
  • Google Still Ignores Last-Modified Meta Tag
    If you are using the last-modified meta tag, be aware that Google ignores this tag when it comes to SEO. The tag is <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> which was originally used to alert crawlers to the fact a page was upda…
    - 10 days ago, 11 Aug 17, 4:28pm -
  • Google Ignores Geo Meta Tags in Regular Search Results
    Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations.  But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in…
    - 11 days ago, 10 Aug 17, 1:05pm -
  • Bing Testing Google-like Search Header at Top of Search Results
    Bing has made many changes over the years to make their search results closer to Google’s style of search results.  Bing is testing a significant new design that makes their search header – what appears as the search box and tabs below it – mu…
    - 11 days ago, 10 Aug 17, 12:17pm -
  • Google Testing Ad Tag Placement in Google Local Packs
    Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars.  But when a listing has no review stars, it drops the ads tag even further in the…
    - 14 days ago, 7 Aug 17, 3:16pm -
  • Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories
    Google has once again very quietly updated their Google Quality Rater Guidelines with a brand new version.   This update comes as the third update this year so far (following ones in March and May), only months after we saw major changes with fake n…
    - 18 days ago, 3 Aug 17, 12:03pm -
  • Submitting Disavow File Not a Spam Signal to Google
    I sometimes hear from people who are concerned about proactively submitting a disavow file for any reason, thinking it might signal to Google as either a spam signal or some kind of flag that alerts Google to have a closer look at the site’s backli…
    - 18 days ago, 3 Aug 17, 11:57am -

ClickZ

  • newThe age of m-commerce: Why consumers love using mobile as a shopping tool
    Mobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American adults are “smartphone-only” internet users. But why are shoppers taking to their smartphones i…
    - 7 hours ago, 21 Aug 17, 12:30pm -
  • How challenger banks are revolutionizing the banking customer experience
    Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing…
    - 3 days ago, 18 Aug 17, 12:30pm -
  • 8 ways AI can enhance your marketing strategy today
    With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
    - 4 days ago, 17 Aug 17, 12:30pm -
  • AI and predictive analytics: What does the future hold?
    Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
    - 5 days ago, 16 Aug 17, 1:01pm -
  • ClickZ Digital Leaders Forum: Key takeaways for marketers
    Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of networking events is intended help cut through the noise of the technological landscape. Here are som…
    - 6 days ago, 15 Aug 17, 3:05pm -
  • What YouTube’s new in-app messaging feature means for brands
    YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mobile app. How can brands take advantage of the new social approach?
    - 6 days ago, 15 Aug 17, 12:30pm -
  • Five ways businesses can make their physical locations more Instagram-friendly
    With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some business…
    - 7 days ago, 14 Aug 17, 12:30pm -
  • How to choose the best CMS for your business
    Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when m…
    - 10 days ago, 11 Aug 17, 12:35pm -
  • How retailers of all sizes can develop an off-Amazon strategy
    As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it's more important than ever for brands to develop an Amazon-free s…
    - 11 days ago, 10 Aug 17, 12:30pm -
  • 5 businesses using AI to predict the future and profit
    The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look…
    - 12 days ago, 9 Aug 17, 3:00pm -

Marketing Land

  • newWhat teen fiction can teach you about writing ad copy
    What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.Please visit Marketing Land for the full article.
    - 2 mins ago, 21 Aug 17, 7:36pm -
  • newTime: Marketers’ most precious resource & ways to maximize it
    As marketers' jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations.Please visit Marketing Land for the full article.
    - 30 mins ago, 21 Aug 17, 7:08pm -
  • newHow the Internet of Things changes everything
    Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year.Please visit Marketing Land for the full article.
    - 41 mins ago, 21 Aug 17, 6:57pm -
  • newScott Brinker: How the martech landscape fits together
    In this “post-platform era,” he says, organizations need to catch up.Please visit Marketing Land for the full article.
    - 4 hours ago, 21 Aug 17, 3:22pm -
  • newIt’s ‘dark matter’ that defines a great CX
    Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example.Please visit Marketing Land for the f…
    - 5 hours ago, 21 Aug 17, 3:03pm -
  • newThe holidays hinge on your marketing ecosystem
    For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.Please visit Marketing Land for the full article.
    - 6 hours ago, 21 Aug 17, 2:06pm -
  • Marketing Day: Robots replacing marketers, interactive native content & more
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Please visit Marketing Land for the full article.
    - 3 days ago, 18 Aug 17, 8:10pm -
  • Don’t worry, marketers. Robots won’t replace you… yet.
    Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.Please visit Marketing Land for the full article.
    - 3 days ago, 18 Aug 17, 7:03pm -
  • Site optimization or traffic optimization: Which delivers better results?
    Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization.Please visit…
    - 3 days ago, 18 Aug 17, 7:02pm -
  • How to market your brand using interactive native content, Part 5
    In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.Please visit Marketing Land for the full art…
    - 3 days ago, 18 Aug 17, 2:40pm -

Search Engine Journal

Search Engine Watch

  • new5 ways to identify potential featured snippets to rank for
    Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify t…
    - 6 hours ago, 21 Aug 17, 1:34pm -
  • How to escape Google’s filter bubble
    Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts…
    - 3 days ago, 18 Aug 17, 11:58am -
  • The 15 best Google Chrome extensions for SEO
    Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in eve…
    - 4 days ago, 17 Aug 17, 12:44pm -
  • Why site speed is as important as ever on the visual web
    As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here's why SEOs shouldn't o…
    - 5 days ago, 16 Aug 17, 12:45pm -
  • Switching to HTTPS: Is it really worth it?
    Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it reall…
    - 6 days ago, 15 Aug 17, 12:47pm -
  • How to optimize your content for Q&As
    Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?
    - 7 days ago, 14 Aug 17, 12:44pm -
  • 7 things to consider when choosing an ecommerce platform
    With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
    - 10 days ago, 11 Aug 17, 1:15pm -
  • 6 ways to market your local business online (beyond Google Maps)
    Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Ma…
    - 11 days ago, 10 Aug 17, 1:01pm -
  • Does it matter what department your SEO team is in?
    Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are the options for where you locate your SEO team?
    - 12 days ago, 9 Aug 17, 12:47pm -
  • A world without “(not provided)”: How unlocking organic keyword data leads to a better web
    For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided…
    - 13 days ago, 8 Aug 17, 1:11pm -

PPC Hero

Hotwire Media Industry (official)

  • Important updates to AdWords Terms and Conditions
    When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to meet the needs of businesses around the world, we sometimes nee…
    - 4 days ago, 17 Aug 17, 3:00pm -
  • Propel your mobile app growth with Universal App Campaigns
    Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game…
    - 7 days ago, 14 Aug 17, 5:58pm -
  • Delivering more informative sitelinks, callouts and snippets
    With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to get immediate information while using their smartphone.1 However, mobil…
    - 12 days ago, 9 Aug 17, 5:58pm -
  • Ramp up your calls with call bid adjustments
    Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three…
    - 26 days ago, 26 Jul 17, 4:00pm -
  • AdWords Editor 12 offers a fresh look and new features to help simplify your workflow
    A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You'll find it even easier to manage your campaigns at scale with custom rules, faster account downloads and more.Custom rules help you build hig…
    - 53 days ago, 29 Jun 17, 5:30pm -
  • Building a better web for everyone
    The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, i…
    - 81 days ago, 1 Jun 17, 10:46pm -
  • Maximize conversions with Smart Bidding

    - 83 days ago, 30 May 17, 5:00pm -
  • Google Optimize and Google Surveys 360 Join Forces with AdWords
    AdWords users get two new ways to understand and better serve their customersHere's good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming so…
    - 89 days ago, 24 May 17, 7:00pm -
  • Introducing Ads Data Hub: Next generation insights and reporting
    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based me…
    - 89 days ago, 24 May 17, 4:00pm -
  • Making marketing easier with new tools for productivity
    Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you nee…
    - 90 days ago, 23 May 17, 5:45pm -

Buffer Social Blog

Sprout Social

  • newEngajamento em escala com Chatbots do Facebook Messenger
    Os chatbots do Facebook mudaram a maneira como consumidores e marcas interagem na maior plataforma social do mundo. Hoje, mais de 100.000 bots estão Read more...This post Engajamento em escala com Chatbots do Facebook Messenger originally appeared…
    - 5 hours ago, 21 Aug 17, 2:53pm -
  • newEngagement a escala con los chatbots de Facebook Messenger
    Los chatbots de Facebook han cambiado la forma en que los consumidores y las marcas interactúan en la plataforma de redes sociales más grande Read more...This post Engagement a escala con los chatbots de Facebook Messenger originally appeared on S…
    - 5 hours ago, 21 Aug 17, 2:52pm -
  • new23 of the Best Project Management Tools for Every Business Need
    With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s Read more...This post 23 of the Best Project Management Tools for Every Busine…
    - 7 hours ago, 21 Aug 17, 12:24pm -
  • How Agencies Can Prove the Value of Engagement to Clients
    It doesn’t matter what city you live in, the size of the agency you work for or the piece of business you work on—sooner Read more...This post How Agencies Can Prove the Value of Engagement to Clients originally appeared on Sprout Social.
    - 3 days ago, 18 Aug 17, 8:05pm -
  • #SproutChat Recap: Social Media & Measuring Success
    Marketers know that what metrics matter for one brand, aren’t always the same for another. Working in social, it can be tough to effectively Read more...This post #SproutChat Recap: Social Media & Measuring Success originally appeared on Sprout So…
    - 3 days ago, 18 Aug 17, 1:01pm -
  • How Monarch Implemented a Social Strategy That Drives ROI
    Monarch has been operating out of the UK since 1968. Since its inception, the airline has centered its business around one core objective: providing Read more...This post How Monarch Implemented a Social Strategy That Drives ROI originally appeared…
    - 4 days ago, 17 Aug 17, 5:00pm -
  • Scale 1:1 Engagement with Facebook Messenger Chatbots
    Facebook chatbots have changed the way consumers and brands interact on the world’s largest social platform. Today, over 100,000 bots are being used on Read more...This post Scale 1:1 Engagement with Facebook Messenger Chatbots originally appeared…
    - 4 days ago, 17 Aug 17, 12:00pm -
  • Customize Your Profile & Network Reports With Report Builder
    Agencies know proving value to their clients is important, and with 80% of companies outsourcing all or part of their social media marketing tactics, Read more...This post Customize Your Profile & Network Reports With Report Builder originally appea…
    - 5 days ago, 16 Aug 17, 9:02pm -
  • 3 Components of Social ROI Your Brand Is Forgetting About
    Most marketers view social as one of two things: an extension of existing customer care efforts or an advertising channel. In order to truly Read more...This post 3 Components of Social ROI Your Brand Is Forgetting About originally appeared on Sprou…
    - 5 days ago, 16 Aug 17, 4:00pm -
  • Social Media Manager vs. Community Manager: What’s the Difference?
    Pop quiz: who matters most when it comes to your social presence? Your followers? The folks whose attention you’re trying to grab? The people sharing Read more...This post Social Media Manager vs. Community Manager: What’s the Difference? origi…
    - 5 days ago, 16 Aug 17, 2:12pm -

AdEspresso Blog

  • newFacebook Advertising: 8 Things Your Competitors Can Teach You
    Ever heard the phrase “you’re one in a million?” Well, you’re literally one in three million on Facebook. Facebook advertising is a big jungle of competitors trying to get their stuff seen over yours. Their links clicked. Their products purc…
    - 5 hours ago, 21 Aug 17, 2:59pm -
  • Top Instagram Updates You Need to Know – August 2017 Edition
    It’s that time again: Instagram Updates time! As consistently as ever, Instagram has some new features for us to dive into this month. You may have noticed some of these features popping up already, like the ability to target users for ads based o…
    - 4 days ago, 17 Aug 17, 2:23pm -
  • 7 Unbelievable Tricks to Increase Social Shares on Your Blog Posts
    One of the biggest challenges with content marketing is getting it to actually take off. Even a masterpiece of a blog post does you no good if no one finds it or shares it. Since the internet is completely oversaturated with too much content, getting…
    - 5 days ago, 16 Aug 17, 3:10pm -
  • 6 Handy Hacks to Master Your Facebook Ads Using AdEspresso
    I used to avoid 3rd party tools when it came to Facebook Ads. I didn’t have a particular reason. Like many people, I didn’t know much about them and I was slightly skeptical. Luckily for me, a few years ago, my boss insisted on solid and easily i…
    - 6 days ago, 15 Aug 17, 4:07pm -
  • Top Facebook Updates That You Can’t Afford to Miss – August 2017 Edition
    Do you want to know one of the secrets that make Facebook the giant it is? The guys at Menlo Park never go on vacay! In this August 2017, Facebook introduced some new ad targeting options, put a stop to slow-loading links, and is rolling out bette…
    - 7 days ago, 14 Aug 17, 3:35pm -
  • The 12 Best Facebook Messenger Ads (So Far)
    We’re more digitally connected with one another now than ever before. You can text friends with a smart watch, FaceTime with family on your phone or catch up on social media updates on your tablet. Now, constant communication is expanding beyond yo…
    - 11 days ago, 10 Aug 17, 4:46pm -
  • 15 Essential Tips for Evergreen Facebook Ad Campaigns
    We. Love. New. Everyone obsesses over the bleeding edge. The growth hacks. The fancy, shiny new stuff. New ways to target on Facebook. New audience types. New retargeting options. But why? Why change up the strategy when you’ve got multiple Faceboo…
    - 12 days ago, 9 Aug 17, 2:47pm -
  • The Best Landing Page Creation Tools of 2017
    If you’re running Facebook Ads with the objective of lead generation, video views, or conversions, you’ll need landing pages on your site. It’s not a luxury, it’s a necessity. Most of us, however, are not expert web developers and graphic des…
    - 13 days ago, 8 Aug 17, 4:43pm -
  • Snapchat’s Ad Manager: A Beginner’s Guide
    A couple of years ago, Snapchat advertising was expensive, costing businesses hundreds of thousands of dollars. Ads could only be purchased through Snap’s sales team or third-party ad tools that often charged a fee. But thanks to Snap Inc.’s new…
    - 18 days ago, 3 Aug 17, 5:02pm -
  • How to Fake Social Proof to Build Credibility (When You’re a Nobody)
    People stick with what they know. They stick with what works. With what’s been around. (Even if it’s not very good.) Does Goodyear create the best tires? Probably not. Does Starbucks sell the best coffee? Absolutely not. Yet here we are, writi…
    - 19 days ago, 2 Aug 17, 5:00pm -

Hootsuite Blog

  • new7 Snapchat Accounts to Make You a Better Social Marketer
    Social media moves fast—so keeping up with all the latest trends and tools can be hard. What better way to stay informed than Snapchat? The ephemeral nature of... Read MoreThe post 7 Snapchat Accounts to Make You a Better Social Marketer appeared…
    - 8 hours ago, 21 Aug 17, 12:00pm -
  • Social Media Advocacy: How to Build a Brand Advocate Program
    While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders, known as... Read MoreThe post Social Media Advocacy: How to Build a Brand Advocate Program…
    - 4 days ago, 17 Aug 17, 1:00pm -
  • How the Instagram Algorithm Works (And How to Make it Work For You)
    Now that Instagram has reached 700 million monthly active users, there’s way more great content on the network than anyone could possibly hope to keep up with. In... Read MoreThe post How the Instagram Algorithm Works (And How to Make it Work For…
    - 5 days ago, 16 Aug 17, 1:00pm -
  • Snapchat Hacks: 35 Tricks and Features You Probably Didn’t Know About
    We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, Tint Brush. But if you... Read MoreThe post Snapchat Hacks: 35 Tricks and Features You Probably Didn’t Know Abou…
    - 6 days ago, 15 Aug 17, 1:00pm -
  • 14 of the Best Social Media Monitoring Tools for Business
    Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This,... Read MoreThe post 14 of the Best Social Media Monitoring Tools for Business app…
    - 7 days ago, 14 Aug 17, 1:00pm -
  • The 7 Best Instagram Analytics Tools (And Metrics You Need to Track)
    Instagram analytics tools can help you plan content and future campaigns, and reach your social media goals. These goals should be specific, attainable, relevant, and timely. They should... Read MoreThe post The 7 Best Instagram Analytics Tools (And…
    - 11 days ago, 10 Aug 17, 1:00pm -
  • 4 Instagram Secrets Teens Know that Brands Don’t
    I wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the age of 20. Whether it’s knowing how to... Read MoreThe post 4 Instagram Secrets Teens Know that Brands Don’t appeared first on Hootsuit…
    - 12 days ago, 9 Aug 17, 1:00pm -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses
    The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible,... Read MoreThe post 3 Essential Facebook Ad Targeting Tips for B2C Businesses appeared fir…
    - 13 days ago, 8 Aug 17, 1:00pm -
  • Want Your Executive to Invest More in Social Media? Follow This Advice
    “Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish... Read MoreThe post Want Your Executive to Invest More in Social Media? Fol…
    - 14 days ago, 7 Aug 17, 1:00pm -
  • Using Twitter Polls to Boost Audience Engagement
    Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re... Read MoreThe post Using Twitter Polls to Boost Audience Engag…
    - 17 days ago, 4 Aug 17, 1:00pm -

Hubspot Marketing

Razor Social Blog

  • How to Get Free Imagery for Your Business on Instagram using Tack
    As a business, how do you leverage user generated content? We all know that UGC is far more believable than content produced by brands. This is especially true in case […]The post How to Get Free Imagery for Your Business on Instagram using Tack a…
    - 5 days ago, 16 Aug 17, 4:13pm -
  • Content Curation Tools: A Curated List of Content Curation Tools
    Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media […]The post Content Curation Tools: A Curated List of Content Curation T…
    - 11 days ago, 10 Aug 17, 1:45pm -
  • How to Track Links Shared on Social Media
    When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze […]The post How to Track Links Shared on Social Media appeared first o…
    - 39 days ago, 13 Jul 17, 10:00am -
  • 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn
    If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. […]The post 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn…
    - 81 days ago, 1 Jun 17, 12:05pm -
  • The 5 Best Tools for Twitter Chats
    Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the […]The post The 5 Best Tools for Twitter Chats appeared first on Find and get the…
    - 6 Apr 17, 10:59am -
  • The Tower Framework for Social Media Analytics
    The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business.
    - 27 Feb 17, 4:11pm -
  • How to Use Audiense to Analyze and Grow Your Twitter Presence
    Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so […]The post How to Use Audiense to Analyze and Grow Your Twitter Pr…
    - 8 Dec 16, 6:10pm -
  • How to Build an End-to-End Social Media Conversion Process [case study]
    You generate sales from social media but not on social media. Would you like an example that you can follow? In this post, I’m going to show you one example […]The post How to Build an End-to-End Social Media Conversion Process [case study] appe…
    - 24 Oct 16, 2:00pm -
  • 7 Critical Habits for Profiting from Social Media
    Who said you can’t profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than […]The post 7 Critical Habits for Profiting from Social Media appeared first…
    - 14 Oct 16, 10:00am -
  • Instagram Analytics: Tools, Tips and Tactics
    Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day […]The post Instagram Analytics: Tools, Tips and Tactics appeared first on Find a…
    - 21 Sep 16, 12:20pm -

John Loomer Blog

  • 6 Years Without a Boss
    Today marks the six year anniversary of the second time I was laid off and the beginning of my entrepreneurial journey. Here's a collection of lessons...The post 6 Years Without a Boss appeared first on Jon Loomer Digital.
    - 3 days ago, 18 Aug 17, 10:09pm -
  • Facebook Event Custom Audiences: More Targeting Power
    Targeting has become more powerful for brands that utilize Events with Facebook Event Custom Audiences. Here's everything you need to know about them...The post Facebook Event Custom Audiences: More Targeting Power appeared first on Jon Loomer Digit…
    - 12 days ago, 10 Aug 17, 3:01am -
  • Facebook News Feed: Website Speed Gets Higher Priority
    There's a new point of emphasis in the Facebook news feed: Website speed. If you aren't optimizing your website, your posts will suffer. Here are details...The post Facebook News Feed: Website Speed Gets Higher Priority appeared first on Jon Loomer…
    - 14 days ago, 7 Aug 17, 7:40pm -
  • Facebook Messenger Ads: A Guide
    Facebook Messenger ads allow advertisers to reach their target audience in new and creative ways using destination and placement. Here's a complete guide...The post Facebook Messenger Ads: A Guide appeared first on Jon Loomer Digital.
    - 20 days ago, 1 Aug 17, 6:10pm -
  • Facebook Groups for Pages: Cut Through the Clutter
    Facebook groups for pages are now available to link communities to brand pages. Benefits include posting as your page in a group setting. Details here...The post Facebook Groups for Pages: Cut Through the Clutter appeared first on Jon Loomer Digital…
    - 24 days ago, 28 Jul 17, 5:33pm -
  • Facebook Ads: Create Audiences of Those Who Engage on Instagram
    Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting power.The post Facebook Ads: Create Audiences of Those Who Engage on Instagram appeared first on Jon Loomer…
    - 42 days ago, 11 Jul 17, 4:49am -
  • Facebook Metrics: New Ways to Measure Ad and Page Engagement
    Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know...The post Facebook Metrics: New Ways to Measure Ad and Page Engagement appeared first on Jon Loo…
    - 52 days ago, 30 Jun 17, 5:36pm -
  • Facebook Group Updates: Insights, Scheduled Posts and More
    Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here's what you need to know...The post Facebook Group Updates: Insights, Scheduled Posts and More appeared first on Jon Loo…
    - 59 days ago, 23 Jun 17, 5:08pm -
  • How to Find Customer Lifetime Value
    To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that...The post How to Find Customer Lifetime Value appeared first on Jon Loomer Digital.
    - 73 days ago, 9 Jun 17, 8:33pm -
  • Facebook Ads: Create a Value-Based Lookalike Audience
    Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here's how.The post Facebook Ads: Create a Value-Based Lookalike Audience appeared first on Jon Loomer D…
    - 82 days ago, 1 Jun 17, 6:08am -

Social Media Examiner

  • newHow to Set Up a Creative Facebook Cover Video
    Have you thought about using video in place of your Facebook cover photo? Are you looking for creative examples? In this article, you’ll discover how to use a Facebook video cover on your Facebook page. Why Use a Facebook Cover Video? When users vi…
    - 10 hours ago, 21 Aug 17, 10:00am -
  • LinkedIn Updates, New Facebook Ads, and the New Facebook Design
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn up…
    - 2 days ago, 19 Aug 17, 10:00am -
  • How to Optimize Your Facebook Ads: A Proven Approach
    Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his process for optimizing Facebook ads, I interview Azriel Ratz. More About This Show The Social Media Marketi…
    - 3 days ago, 18 Aug 17, 10:00am -
  • Facebook Live Tools: An Essential Checklist for Creators
    Wondering what tools and desktop software you need to produce a Facebook Live show? Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to manage the technical side of a Facebook Live show. #1: Gather the…
    - 4 days ago, 17 Aug 17, 10:00am -
  • How to Use LinkedIn Native Video
    Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content. In this article, you’…
    - 5 days ago, 16 Aug 17, 10:00am -
  • How to Create Snapchat Ads in Snapchat Ad Manager
    Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad M…
    - 6 days ago, 15 Aug 17, 10:00am -
  • How to Integrate Facebook Messenger Bots With Facebook Live
    Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In th…
    - 7 days ago, 14 Aug 17, 10:00am -
  • Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Wat…
    - 9 days ago, 12 Aug 17, 10:00am -
  • Growing Social Media Examiner: The Bumpy Road of Pursuit
    Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? Sit back and learn the story that led millions of people to us. More About This Show The Social Media Marketing podcast is…
    - 10 days ago, 11 Aug 17, 10:00am -
  • How to Easily Turn Blog Posts Into Videos
    Interested in repurposing your blog posts into videos? Looking for a no-cost tool to simplify the process? In this article, you’ll discover a partially automated tool that turns your blog posts into shareable social media video. #1: Choose Your Blo…
    - 11 days ago, 10 Aug 17, 10:00am -

Rebecca Radice Blog

    Jeff Bullas Blog

    • new5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion
      Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their […]The post 5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion appeared first on…
      - 5 hours ago, 21 Aug 17, 3:01pm -
    • 5 Ways to Make Money with Your Twitter Account
      Twitter is a key part of any social media marketing campaign. However, you don’t have to have a blog in order to make money through […]The post 5 Ways to Make Money with Your Twitter Account appeared first on Jeffbullas's Blog.
      - 2 days ago, 19 Aug 17, 8:35pm -
    • 20 Smart Ways to Generate More Leads for Your Business
      Forget about your product for a second. You can jazz it up, tie it in a pretty little bow and offer it at the best […]The post 20 Smart Ways to Generate More Leads for Your Business appeared first on Jeffbullas's Blog.
      - 4 days ago, 17 Aug 17, 8:35pm -
    • 10 Irresistible Lead Magnet Ideas To Grow Your Email List
      Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to […]The post 10 Irresistible Lead Magnet Ideas To Grow Your Email List appeared…
      - 4 days ago, 17 Aug 17, 3:01pm -
    • 4 Quick Social Media Hacks To Explode Your Audience Growth
      It’s ridiculously easy for a brand to get started on social media. But it can also be ridiculously hard for a brand to master the art of the […]The post 4 Quick Social Media Hacks To Explode Your Audience Growth appeared first on Jeffbullas's…
      - 5 days ago, 16 Aug 17, 3:01pm -
    • 30 Things You Should Not Share On Social Media
      I don’t know whether you have started to  notice that a lot of people are wanting help with their cows and ducks on Facebook (and […]The post 30 Things You Should Not Share On Social Media appeared first on Jeffbullas's Blog.
      - 6 days ago, 15 Aug 17, 8:50pm -
    • The Ultimate Guide to Social Media Marketing
      Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead […]The post The Ultimate Guide to Social Media Marketing appeared first on Jeffbullas's Blog.
      - 6 days ago, 15 Aug 17, 6:00pm -
    • How To Make Your Content Stand Out In A Crowded Online Marketplace
      Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility […]The post How To Make Your Content Stand Out In A Crowded Online Marketplace appear…
      - 6 days ago, 15 Aug 17, 3:01pm -
    • How to Write Marketing Blogs Your Clients Will Actually Read
      I’m sure you’ll agree… There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to […]The post How to Write Marketing Blogs Your Clients Will Actually Read appeared firs…
      - 7 days ago, 14 Aug 17, 3:01pm -
    • 12 Ways Online Publishers Make Money (Some may surprise you)
      Confusion and overwhelm. That describes it….and I work in the industry. An insider. Became an online publisher, digital marketer and entrepreneur. A writer. Immersed myself in […]The post 12 Ways Online Publishers Make Money (Some may surprise…
      - 8 days ago, 13 Aug 17, 10:26pm -

    Social Media Examiner

    • newHow to Set Up a Creative Facebook Cover Video
      Have you thought about using video in place of your Facebook cover photo? Are you looking for creative examples? In this article, you’ll discover how to use a Facebook video cover on your Facebook page. Why Use a Facebook Cover Video? When users vi…
      - 10 hours ago, 21 Aug 17, 10:00am -
    • LinkedIn Updates, New Facebook Ads, and the New Facebook Design
      Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn up…
      - 2 days ago, 19 Aug 17, 10:00am -
    • How to Optimize Your Facebook Ads: A Proven Approach
      Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his process for optimizing Facebook ads, I interview Azriel Ratz. More About This Show The Social Media Marketi…
      - 3 days ago, 18 Aug 17, 10:00am -
    • Facebook Live Tools: An Essential Checklist for Creators
      Wondering what tools and desktop software you need to produce a Facebook Live show? Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to manage the technical side of a Facebook Live show. #1: Gather the…
      - 4 days ago, 17 Aug 17, 10:00am -
    • How to Use LinkedIn Native Video
      Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content. In this article, you’…
      - 5 days ago, 16 Aug 17, 10:00am -
    • How to Create Snapchat Ads in Snapchat Ad Manager
      Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad M…
      - 6 days ago, 15 Aug 17, 10:00am -
    • How to Integrate Facebook Messenger Bots With Facebook Live
      Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In th…
      - 7 days ago, 14 Aug 17, 10:00am -
    • Facebook TV, YouTube Mobile Share and Chat, and Facebook Live for Stories
      Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Wat…
      - 9 days ago, 12 Aug 17, 10:00am -
    • Growing Social Media Examiner: The Bumpy Road of Pursuit
      Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? Sit back and learn the story that led millions of people to us. More About This Show The Social Media Marketing podcast is…
      - 10 days ago, 11 Aug 17, 10:00am -
    • How to Easily Turn Blog Posts Into Videos
      Interested in repurposing your blog posts into videos? Looking for a no-cost tool to simplify the process? In this article, you’ll discover a partially automated tool that turns your blog posts into shareable social media video. #1: Choose Your Blo…
      - 11 days ago, 10 Aug 17, 10:00am -

    Social Media Today