Wordstream

  • newNew Free Tools: Check Your AdWords Metrics Against Benchmarks!
    Main image:  Viewing on mobile? Check out our new tools here!If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that hav…
    - 21 hours ago, 22 Mar 17, 1:06pm -
  • Google Reveals Future of Search at #SMX: Voice Search & Virtual Assistants
    Main image:  SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a top Googler. Well, Tuesday morning at SMX West in San Jose was no exception. Google’s own Jason…
    - 2 days ago, 21 Mar 17, 6:37pm -
  • Breaking: Exact Match Keywords No Longer Exact Match
    Main image:  It’s not unusual to have things get a little…confusing on St. Patrick’s Day. Maybe your speech falls apart, your words fall out of order, and some of what you say might get misinterpreted. Well, Google announced changes late F…
    - 3 days ago, 20 Mar 17, 2:07pm -
  • How to Use Google AdWords [Infographic]
    Main image:  In a way, AdWords is a lot like college.You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneous…
    - 3 days ago, 20 Mar 17, 1:35pm -
  • 64 Affordable Small Business Marketing Tools
    Main image:  Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission.Keeping all of your marketing ducks in a row is no easy feat for a small business own…
    - 7 days ago, 16 Mar 17, 6:27pm -
  • 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
    Main image:  You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs.Results all come down to your ad text at that point. T…
    - 8 days ago, 15 Mar 17, 7:50pm -
  • 7 Traits That REALLY Define High-Quality Content
    Main image:  Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noi…
    - 8 days ago, 15 Mar 17, 1:11pm -
  • NEW Display Location Extensions & Ads: Drive More Local Business
    Main image:  Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to…
    - 9 days ago, 14 Mar 17, 7:13pm -
  • OK, Google: How Do I Optimize My Site for Voice Search?

    - 9 days ago, 14 Mar 17, 1:59pm -
  • Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
    Main image:  We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching…
    - 10 days ago, 13 Mar 17, 1:42pm -

Search Engine Land

  • newSearchCap: Google Posts expands, technical audits & site search
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land.Please visit Search Engine…
    - 14 hours ago, 22 Mar 17, 8:00pm -
  • newAre technical and content audits still relevant?
    SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.The post Are technical and content audits still relevant? appeared first on Search…
    - 16 hours ago, 22 Mar 17, 5:56pm -
  • new3 steps to overcoming site issues that impact performance
    Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.The post 3 steps to overc…
    - 17 hours ago, 22 Mar 17, 4:59pm -
  • newGoogle site search is on the way out. Now what?
    With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.The post Google site search is on the way out. Now what? appeared first on Search E…
    - 20 hours ago, 22 Mar 17, 2:14pm -
  • newGoogle Posts now gives museums, movies, musicians & sports groups dedicated space in search
    Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.The post Google Posts now gives museums, movies, musicians & sports groups dedicated space in search appeared first on Search Engine Land.Please vis…
    - 20 hours ago, 22 Mar 17, 2:00pm -
  • How to Use Network Data to Turn Bad Inputs into Gold
    If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join…
    - 2 days ago, 21 Mar 17, 9:36pm -
  • SearchCap: Google search shortcuts, exact match & local entities
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land.Please visit Search Engin…
    - 2 days ago, 21 Mar 17, 8:00pm -
  • 4 reasons you should attend MarTech this May
    Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you…
    - 2 days ago, 21 Mar 17, 7:47pm -
  • SMX West keynote: Google talks about ranking, more in Google Assistant
    Google's Jason Douglas shares what marketers and developers need to know about Actions on Google.The post SMX West keynote: Google talks about ranking, more in Google Assistant appeared first on Search Engine Land.Please visit Search Engine Land f…
    - 2 days ago, 21 Mar 17, 3:39pm -
  • Google’s new tappable shortcuts eliminate the need to search on mobile
    Rolling out today on Google's search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info.The post Google’s new tappable shortcuts eliminate the need to search on mobile appeared first on Search Engine La…
    - 2 days ago, 21 Mar 17, 3:27pm -

The SEM Post

  • Google Sending “Safe Browsing Policy Updates” to Previously Hacked Sites
    Had a hacked site that Google alerted you to in the past?  Google is sending out “Safe Browsing Policy Updates” notices to site owners who have had their sites hacked previously.  The notices do not seem to be triggered by any current issues on…
    - 3 days ago, 20 Mar 17, 12:01pm -
  • Google Adds AMP Carousels to “People Also Search For” Drop Downs
    Google has added new AMP carousels into their “People Also Search For” on mobile.  The carousels are hidden until somone clicks to expand one of the options shown. Here is what it looks like: When you expand a second one, it will automatically c…
    - 3 days ago, 20 Mar 17, 11:37am -
  • 404s Do Not Affect Site Quality for Google SEO
    One of the reports in Google Search Console is the 404 errors report.  Every site tends to have at least a few of these 404s, but is it a sign of low quality? John Mueller was asked about 404s being a sign of low quality, and if 410s are better to u…
    - 6 days ago, 17 Mar 17, 3:37pm -
  • Google’s Fred Algo is a New Type of Quality Algo
    The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t decide what Fred is and what specific tactic it is targeting.  Is it links?  Is it ads?  Is it ad heaviness?  Is it private blog networks, aka PBNs? Ma…
    - 7 days ago, 16 Mar 17, 5:18pm -
  • Google Partner Program Changes Target AdWords, SEO & Local Services Misleading Claims
    Google has updating their policies to govern what many in the industry have a major issue with – agencies and individuals making wildly false claims about their association with Google for organic, paid and local listings. For SEOs, many are upset…
    - 8 days ago, 15 Mar 17, 1:02pm -
  • Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted
    A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version.  And it has some pretty interesting changes – Google is explicitly declaring fake news sites as low quality.  And among the other sites being…
    - 9 days ago, 14 Mar 17, 8:04pm -
  • Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update
    It seems that it isn’t just users who are annoyed at the prevalence of fake news in search results and social media these days.  Google has made some new and very specific changes to their Quality Rater Guidelines to target fake news, as well as o…
    - 9 days ago, 14 Mar 17, 5:13pm -
  • Near Duplicate Content Can Cause Google to Choose Wrong Snippet
    There is yet another reason why site owners should take care about internal duplicate content on their site – according to John Mueller, near duplicate content can result in Google using the snippet for a similar page in the search results, rather…
    - 9 days ago, 14 Mar 17, 1:30pm -
  • Internal Links to About Us, Contact Us & TOS Pages for SEO
    For those who optimize their internal linking structure, pages with more links pointing to it tend to be the most important pages on the site.  But what about other less important pages that also tend to have a lot of links to them, specifically pag…
    - 14 days ago, 9 Mar 17, 12:39pm -
  • Weight of Google Ranking Signals Changes Based on Search & More
    Many SEOs have a fairly good idea of the top ranking signals in the Google search results.  Google has confirmed that content and links are two of the most important ranking signals, RankBrain is among the top ranking signals, although it is debated…
    - 15 days ago, 8 Mar 17, 12:54pm -

ClickZ

  • newThe evolution of display: How is advertisers’ use of display advertising changing?
    While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
    - 12 mins ago, 23 Mar 17, 10:05am -
  • newThe psychology of numbers and how they drive conversions
    The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in y…
    - 21 hours ago, 22 Mar 17, 1:30pm -
  • Despite the hype, most marketers not investing in hot new technologies
    According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest…
    - 2 days ago, 21 Mar 17, 3:30pm -
  • 5 powerful multiple-purpose tools for a tight marketing budget
    Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digit…
    - 2 days ago, 21 Mar 17, 1:30pm -
  • How video storytelling and mobile have transformed Shell’s corporate marketing
    Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
    - 3 days ago, 20 Mar 17, 5:00pm -
  • Has advertising arrived on Google Home?
    Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
    - 3 days ago, 20 Mar 17, 3:41pm -
  • Dear Subscriber: Why you need to know about First-Person Marketing
    Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 co…
    - 3 days ago, 20 Mar 17, 1:30pm -
  • Come forth the headless horseman of CMS
    A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern…
    - 6 days ago, 17 Mar 17, 5:16pm -
  • Foursquare’s Pilgrim SDK could lead to an explosion of location-aware apps
    Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
    - 6 days ago, 17 Mar 17, 1:30pm -
  • Optimizing Facebook ads for success and better ROI in 2017
    Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
    - 7 days ago, 16 Mar 17, 5:33pm -

Marketing Land

Search Engine Journal

Search Engine Watch

PPC Hero

Hotwire Media Industry (official)

  • Expanded safeguards for advertisers
    The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions of content crea…
    - 2 days ago, 21 Mar 17, 6:08am -
  • Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations
    What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords BlogBe the first to hear about Google’s latest marketing innovations, the moment they’re announce…
    - 3 days ago, 20 Mar 17, 3:03pm -
  • Attention, please: Supporting the ad industry to measure what matters
    If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored?It’s important for advertisers to ensure their video ads don’t just reach their audience, but also cap…
    - 3 days ago, 20 Mar 17, 12:00pm -
  • Close variants now connects more people with what they’re looking for
    From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 W…
    - 6 days ago, 17 Mar 17, 8:58pm -
  • A fast start to 2017 for click-to-call ads
    Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we've continued investing in calls innovations based on the great feedback we've heard from you. From call-only ads for ma…
    - 15 days ago, 8 Mar 17, 4:30pm -
  • “Level up” your gaming business with new innovations for apps
    Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1Later today, at the Games Developer Co…
    - 22 days ago, 1 Mar 17, 2:00pm -
  • Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online
    Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate…
    - 24 days ago, 27 Feb 17, 4:00pm -
  • Discover the new AdWords experience
    In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?” And during this multi-year journey,…
    - 51 days ago, 31 Jan 17, 6:00pm -
  • A new guide to driving sales with Gmail Ads
    Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business.We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such…
    - 56 days ago, 26 Jan 17, 5:00pm -
  • How we fought bad ads, sites and scammers in 2016
    A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote ill…
    - 57 days ago, 25 Jan 17, 2:06pm -

Buffer Social Blog

Sprout Social

  • new8 Twitter Bio Ideas to Attract More Followers
    How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s Read more...This post 8 Twitter Bio Ideas to Attract More Followers originally appeared on Sprout Social.
    - 20 hours ago, 22 Mar 17, 2:20pm -
  • How to Build a Social Media Marketing Funnel That Converts
    These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, Read more...This post How to Build a Social Media Marketing Funnel That Conver…
    - 2 days ago, 21 Mar 17, 1:00pm -
  • Instagram Analytics Guide: How to Pull & Examine Your Data
    Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for Read more...This post Instagram Analytics Guide: How to Pull & Examine Your Data originally appeared on Sp…
    - 3 days ago, 20 Mar 17, 2:12pm -
  • #SproutChat Recap: Networking on Social
    Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for Read more...This post #SproutChat Recap: Networking on Social originall…
    - 6 days ago, 17 Mar 17, 2:56pm -
  • How to Size Images for Facebook Event Cover Photos
    One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an Read more...This post How to Size Images for Facebook Event Cover Photos originally appeared on Sprout Social.
    - 7 days ago, 16 Mar 17, 2:45pm -
  • How to Leverage Your Social Media KPIs to Drive Business Growth
    As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking Read more...This post How to Leverage Your Social Media KPIs to Drive Business Growth originally appeared on S…
    - 8 days ago, 15 Mar 17, 1:43pm -
  • Top 5 Facebook Trends & How to Implement Them
    It seems like every time you check the news, there’s something new going on at Facebook. It can be challenging to keep up with Read more...This post Top 5 Facebook Trends & How to Implement Them originally appeared on Sprout Social.
    - 9 days ago, 14 Mar 17, 12:30pm -
  • How to Use Social Proof to Boost Conversions
    It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the Read more...This post How to Use Social Proof to Boost Conversions originally appeared on Sprout Social.
    - 10 days ago, 13 Mar 17, 5:00pm -
  • Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile
    Social media is 24/7. It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, Read more...This post Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile or…
    - 10 days ago, 13 Mar 17, 3:06pm -
  • Monitorear e interactuar en cualquier momento con las notificaciones automáticas de Facebook e Instagram desde el dispositivo móvil
    Las redes sociales están disponibles las 24 horas de lunes a lunes y se ha vuelto totalmente natural para los consumidores chequear las redes Read more...This post Monitorear e interactuar en cualquier momento con las notificaciones automáticas de…
    - 10 days ago, 13 Mar 17, 1:51pm -

AdEspresso Blog

  • newWhat Kind of Lead Magnet Should You Make?
    A lead magnet is basically a bribe. In a world where marketers clamor for “eyeballs,” views, and clicks, a lead magnet cuts through the noise by actually delivering something of value. Yes, you’re angling for something in return—a name, an em…
    - 19 hours ago, 22 Mar 17, 3:35pm -
  • 10 Crucial Elements of Facebook Ads Landing Pages
    Facebook advertising is like selling artisanal coffee. First, you need to get people to come to your coffee shop. Next, you need to impress them with the smell of freshly roasted coffee beans to convince them to purchase something. Similarly, in Face…
    - 2 days ago, 21 Mar 17, 4:02pm -
  • Why All Businesses Should Be Using Facebook’s Messenger Ads
    In the years I spent as a salesperson, there was one thing my manager made sure sunk in: always make sure the customer knows you’re there and available. This meant greeting the customer within ten seconds and asking how you could help them. It’s…
    - 3 days ago, 20 Mar 17, 3:46pm -
  • Animation vs Still Images: Which One Wins?
    Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in higher ad costs. If you haven’t yet heard of…
    - 6 days ago, 17 Mar 17, 3:29pm -
  • Hacking Custom Audiences: How to Best Utilize Facebook’s Holy Grail
    AdWords has intent. People search for something specific, click, and buy (soon thereafter). That’s why ‘Search’ drives the most conversions inside your analytics package. And it’s why Google’s ad business accounts for the vast majority of t…
    - 7 days ago, 16 Mar 17, 4:03pm -
  • 19 Amazing Native Advertising Ad Examples
    It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present. Case in…
    - 8 days ago, 15 Mar 17, 4:10pm -
  • Top Instagram Updates You Need to Know – March 2017 Edition
    Alright, I hope you’re ready. This is already a huge month for Instagram with some enormous updates. A few things that we said were in the works and in testing last month are already here for a ton of users, which I was not expecting to happen so q…
    - 9 days ago, 14 Mar 17, 2:23pm -
  • Top Facebook Updates That You Can’t Afford to Miss – March 2017 Edition
    It looks like Facebook has recovered from the freezing winter and is making many huge changes to its social media platform. There’s a fresh wind blowing in March, and it seems to carry the smell of Snapchat and video ads… Among other fascinating…
    - 10 days ago, 13 Mar 17, 3:35pm -
  • How to Spot 7 Little-White Analytics Lies (No Polygraph Needed)
    You’re data driven. You make decisions based on numbers. Results. Not pie-in-the-sky feeling and intuition. No HiPPOs allowed. There’s only one problem. What if those numbers you’re referring to are wrong? What if the stuff inside Google Anal…
    - 13 days ago, 10 Mar 17, 2:38pm -
  • How to Find Out Everything Facebook Knows About You
    If you’re deep in the weeds of Facebook marketing, you probably think a lot about ad targeting at the granular level. You’re trying to juggle everything you know about your product, your advertising goals, and your target demographics to answer t…
    - 14 days ago, 9 Mar 17, 5:44pm -

Hootsuite Blog

  • newLinkedIn Analytics: A Guide for Marketers
    The results are in. You won the award for Most Impressions on LinkedIn, Most Clicks Within a 24-Hour Window, and Overall Highest Engagement Award of the Year. We’re... Read MoreThe post LinkedIn Analytics: A Guide for Marketers appeared first on H…
    - 21 hours ago, 22 Mar 17, 1:00pm -
  • How to Get Verified on Twitter: The Essential Guide for Marketers
    The blue verified checkmark is a symbol of trust on Twitter. Continue reading to discover why getting verified on Twitter is important—and how you can accomplish this. The... Read MoreThe post How to Get Verified on Twitter: The Essential Guide fo…
    - 3 days ago, 20 Mar 17, 2:00pm -
  • Want to Buy Instagram Followers? This is What Happens When You Do
    You could grow your Instagram following the honest way—crafting a thoughtful strategy, setting smart goals, sharing great content, and engaging your audience. Or you could take the quick... Read MoreThe post Want to Buy Instagram Followers? This i…
    - 3 days ago, 20 Mar 17, 1:00pm -
  • The 3 Facebook Ad Tips You Need To Know
    You already know that Facebook ads are one of the best ways to boost your business in 2017. However, it can be hard to know if you’re spending... Read MoreThe post The 3 Facebook Ad Tips You Need To Know appeared first on Hootsuite Social Media Ma…
    - 7 days ago, 16 Mar 17, 1:00pm -
  • 10 Risky Brand Comebacks on Social Media That Worked
    “Sorry to hear that. Please send us a direct message and we’d be happy to assist you.” For the majority of brands, this is what customer service on... Read MoreThe post 10 Risky Brand Comebacks on Social Media That Worked appeared first on Hoo…
    - 8 days ago, 15 Mar 17, 1:00pm -
  • 4 Ways Hootsuite and Microsoft Teams Improve Workflow Productivity
    Now, you can monitor Hootsuite streams, collaborate on customer support issues, and publish social messages—right from Microsoft Teams. It all started in November. Microsoft Teams—the chat-based workspace in... Read MoreThe post 4 Ways Hootsuite…
    - 9 days ago, 14 Mar 17, 4:00pm -
  • How Walk Off The Earth Gained 636 Million Views With Low Budget Videos
    It’s the dream of all marketers: create low budget videos, upload them to YouTube and Facebook, and build a global audience of raving fans. Lots of people talk... Read MoreThe post How Walk Off The Earth Gained 636 Million Views With Low Budget Vi…
    - 9 days ago, 14 Mar 17, 1:00pm -
  • 15 Social Video Metrics that Really Matter
    Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video. With... Read MoreThe post 15 Social Video Metrics that Really Matter appear…
    - 10 days ago, 13 Mar 17, 1:00pm -
  • The Do’s and Don’ts of How to Use Hashtags
    Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized... Read MoreThe post The Do’s and Don’ts of How to Use Hashtags appeared first on Hootsui…
    - 13 days ago, 10 Mar 17, 2:00pm -
  • Experts Discuss the Social Trends to Watch in 2017
    Our first Hootsuite Social Breakfast of 2017 took place on February 15 at The Soho Hotel, one of our favorite venues from last year’s social breakfasts. Rob Coyne,... Read MoreThe post Experts Discuss the Social Trends to Watch in 2017 appeared fi…
    - 13 days ago, 10 Mar 17, 12:00am -

Hubspot Marketing

  • newWill Snapchat Spectacles Be a Money-Maker? [Infographic]
    At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the righ…
    - 17 mins ago, 23 Mar 17, 10:00am -
  • newHow Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
    If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.  It's pretty simple: the faster the speed of your website, the happier your visitors will be. Opti…
    - 1 hour ago, 23 Mar 17, 9:00am -
  • new14 of the Best Snapchats to Follow for Inspiration
    It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer…
    - 22 hours ago, 22 Mar 17, 12:00pm -
  • 4 Ways to Use Audio in B2B Marketing
    When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a pod…
    - 1 day ago, 22 Mar 17, 10:00am -
  • How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of vi…
    - 2 days ago, 21 Mar 17, 12:00pm -
  • How Redesigning HubSpot's Website Doubled Conversion Rates
    At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, an…
    - 2 days ago, 21 Mar 17, 10:00am -
  • Why Agencies Should Abandon Advertising and Invest in Owned Media
    The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer in…
    - 2 days ago, 21 Mar 17, 9:00am -
  • The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and lap…
    - 3 days ago, 20 Mar 17, 12:00pm -
  • What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?" But guerrilla marketing isn't some sort of combati…
    - 3 days ago, 20 Mar 17, 10:00am -
  • 6 Branding Mistakes Undermining Your Company's Image
    In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-s…
    - 3 days ago, 20 Mar 17, 9:00am -

Razor Social Blog

  • The Tower Framework for Social Media Analytics
    The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business.
    - 24 days ago, 27 Feb 17, 4:11pm -
  • How to Use Audiense to Analyze and Grow Your Twitter Presence
    Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so […]The post How to Use Audiense to Analyze and Grow Your Twitter Pr…
    - 8 Dec 16, 6:10pm -
  • How to Build an End-to-End Social Media Conversion Process [case study]
    You generate sales from social media but not on social media. Would you like an example that you can follow? In this post, I’m going to show you one example […]The post How to Build an End-to-End Social Media Conversion Process [case study] appe…
    - 24 Oct 16, 2:00pm -
  • 7 Critical Habits for Profiting from Social Media
    Who said you can profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than […]The post 7 Critical Habits for Profiting from Social Media appeared first on F…
    - 14 Oct 16, 10:00am -
  • Instagram Analytics: Tools, Tips and Tactics
    Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day […]The post Instagram Analytics: Tools, Tips and Tactics appeared first on Find a…
    - 21 Sep 16, 12:20pm -
  • A Tools Guide to Live streaming on Facebook
    If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to […]The post A Tools Guide to Live streaming on Facebook appeared first…
    - 7 Sep 16, 9:35am -
  • 10 Tips to Optimize Your Presence on Pinterest
    fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for […]The post 10 Tips to Optimize Your Pr…
    - 25 Aug 16, 12:21pm -
  • A Reference Guide for Social Media Scheduling – Tools and Tactics
    Scheduling content on social media is critical to your success. Here’s why: Your audience is not online the same time as you and you want to give people the best chance […]The post A Reference Guide for Social Media Scheduling – Tools and Tac…
    - 4 Aug 16, 2:11pm -
  • 15 Awesome Social Media Apps for iPhone
    when marketing your business on social media.  You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will […]The post 15 Awesome Social Media Apps for iPhone appeared first on Find and get t…
    - 20 Jul 16, 1:45pm -
  • How to Identify Popular Hashtags
    Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong […]The post How to Identify Popular Hashtags appeared first on Find and get th…
    - 1 Jun 16, 5:05pm -

John Loomer Blog

  • newEntrepreneurs: How to Overcome the Fear of Public Speaking
    I was once petrified of public speaking. The thought of speaking in front of a group paralyzed me. While it's still not easy, I've managed it. Here's how...The post Entrepreneurs: How to Overcome the Fear of Public Speaking appeared first on Jon Loo…
    - 5 hours ago, 23 Mar 17, 5:44am -
  • How to Share a Facebook Advertising Audience or Pixel
    If you're a consultant, agency or are a brand working with a consultant or agency, you may need to share Facebook ad audiences or pixels. Here's how...The post How to Share a Facebook Advertising Audience or Pixel appeared first on Jon Loomer Digita…
    - 6 days ago, 17 Mar 17, 9:13pm -
  • Entrepreneurs: 7 Reasons Why Content is Required
    If you are an entrepreneur looking to start or supercharge your business, focus on content. Here are seven important reasons why...The post Entrepreneurs: 7 Reasons Why Content is Required appeared first on Jon Loomer Digital.
    - 7 days ago, 16 Mar 17, 9:29pm -
  • How to Create Facebook Ads for Instagram Stories
    Facebook advertisers can now reach users within Instagram Stories. Here's everything you need to know and how to create them...The post How to Create Facebook Ads for Instagram Stories appeared first on Jon Loomer Digital.
    - 13 days ago, 10 Mar 17, 6:33pm -
  • Entrepreneurs: The Fear of Failure
    As entrepreneurs, our irrational fear of failure is what keeps us from trying, from taking risks, from learning and ultimately from succeeding.The post Entrepreneurs: The Fear of Failure appeared first on Jon Loomer Digital.
    - 14 days ago, 9 Mar 17, 8:30pm -
  • Schedule Facebook Live Videos and Webinars
    You can now schedule Facebook Live videos and webinars. Here is a step-by-step tutorial on how to do it and some hands-on experiences...The post Schedule Facebook Live Videos and Webinars appeared first on Jon Loomer Digital.
    - 20 days ago, 3 Mar 17, 5:51am -
  • Create Facebook Lookalike Audiences From Multiple Countries or Regions
    Facebook solved a major annoyance by allowing advertisers to create Lookalike Audiences for multiple countries and regions at once. Here's what changed...The post Create Facebook Lookalike Audiences From Multiple Countries or Regions appeared first…
    - 20 days ago, 3 Mar 17, 5:13am -
  • Entrepreneurs: On Pricing and Discounts
    Pricing and discounts are critical to the success of a business. Get it wrong and suffer the consequences. Here is what I've learned about pricing...The post Entrepreneurs: On Pricing and Discounts appeared first on Jon Loomer Digital.
    - 21 days ago, 2 Mar 17, 7:32am -
  • 6 Ways to Add the Facebook Pixel to Your Website
    The Facebook pixel is powerful for targeting, tracking and optimizing -- once you have it installed. Here are 6 methods for getting it added to your site.The post 6 Ways to Add the Facebook Pixel to Your Website appeared first on Jon Loomer Digital.
    - 26 days ago, 24 Feb 17, 11:45pm -
  • Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates
    As an entrepreneur, how should you deal with theft and piracy? After more than five years in business, this is how I handle and have come to terms with it.The post Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates appeared first on…
    - 28 days ago, 23 Feb 17, 6:13am -

Social Media Examiner

  • newHow to Choose the Best Live Video Platform
    Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers int…
    - 18 mins ago, 23 Mar 17, 10:00am -
  • How to Use Twitter to Drive More Traffic to Your Blog
    Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic…
    - 1 day ago, 22 Mar 17, 10:00am -
  • How to Analyze Your Instagram Marketing: 4 Metrics to Consider
    Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve bett…
    - 2 days ago, 21 Mar 17, 10:00am -
  • How to Maximize Your Facebook Reach
    Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’…
    - 3 days ago, 20 Mar 17, 10:00am -
  • Facebook Tests Video Insights for Profiles: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Testing Video Insights for Personal Profiles…
    - 5 days ago, 18 Mar 17, 10:00am -
  • Animated Visuals: How to Bring Still Images to Life
    Do you use visuals on your blog and social media? Have you considered animating them? To explore how to use animated visuals in your content, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radi…
    - 6 days ago, 17 Mar 17, 10:00am -
  • How to Optimize Pinterest Content for Search

    - 7 days ago, 16 Mar 17, 10:00am -
  • 3 Ways to Create a Video Studio on Any Budget
    Interested in delivering quality video content to your audience? Wondering what equipment you need? You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. In this article, you’…
    - 8 days ago, 15 Mar 17, 10:00am -
  • Chatbots and Social Media: New Research
    Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses sh…
    - 9 days ago, 14 Mar 17, 10:00am -
  • How to Use Facebook Messenger Day for Marketing
    Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’…
    - 10 days ago, 13 Mar 17, 10:00am -

Rebecca Radice Blog

  • Facebook Instant Articles: How to Get Started for Business
    Wondering what Facebook Instant Articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. Every day the demand grows for faster sites and a better user experience. According to Kissmetr…
    - 27 Aug 16, 5:46pm -
  • 5 Elements of an Irresistible Social Media Call to Action
    If there’s one social media question I receive more than any other it’s this… With over 4.75 billion pieces of content shared daily on Facebook alone, how do you get seen? And more than that, how do you encourage your audience to take actio…
    - 1 Aug 16, 11:11pm -
  • 6 Ingredients to a Strong Visual Brand on Social Media
    Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media, you must earn the attention of your audience. And you have to do it in a short amount of ti…
    - 26 Jun 16, 11:26pm -
  • 5 Ways to Use Social Media Automation in Your Marketing Strategy
    Hear that? It’s the collective groan that two-thirds of all marketers are making. The cause? Social media overload. And it’s easy to see why. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s wh…
    - 6 Jun 16, 1:52am -
  • 8 Easy Ways to Use Social Media to Market Your Small Business
    Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only 53% of small businesses say they actively use social…
    - 15 May 16, 11:12pm -
  • 9 Proven Ways to Improve Your Facebook Marketing
    Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to impr…
    - 2 May 16, 1:30pm -
  • How To Succeed On Social Media (7 Quick Action Steps)
    Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think. Those that achiev…
    - 25 Apr 16, 12:17pm -
  • How to Choose the Best Social Media Site for Your Business

    - 11 Apr 16, 6:36pm -
  • The Only Social Media Checklist You’ll Ever Need
    Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Now there are a…
    - 29 Mar 16, 7:41pm -
  • The Most Overlooked (But Simple) Ways to Use Live Streaming Video
    Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day…
    - 21 Mar 16, 11:37am -

Jeff Bullas Blog

  • newThe Simple Formula For Creating Videos That Stand Out On Facebook
    A Facebook study found that people gaze 5x longer at video than at static content on Facebook and Instagram. And digital influencer, Jay Baer, says […]The post The Simple Formula For Creating Videos That Stand Out On Facebook appeared first on Jef…
    - 19 hours ago, 22 Mar 17, 3:01pm -
  • How to Successfully Launch a Podcast in 4 Steps
    Everyone’s doing it nowadays! On the train to work. Walking to the shops. At the gym. They’ve got their ear phones in and they’re listening […]The post How to Successfully Launch a Podcast in 4 Steps appeared first on Jeffbullas's Blog.
    - 2 days ago, 21 Mar 17, 3:01pm -
  • How to Make Your Global Brand Irresistible to a Local Audience
    It doesn’t matter how small your business is, it can still be global. For example, if you’re marketing in English, millions of people all over […]The post How to Make Your Global Brand Irresistible to a Local Audience appeared first on Jeffbul…
    - 3 days ago, 20 Mar 17, 3:01pm -
  • 7 Must-Have Online Marketing Tools for Startups
    Starting a business is not easy… but making it successful in the long run is an even greater challenge. A big chunk of startups will […]The post 7 Must-Have Online Marketing Tools for Startups appeared first on Jeffbullas's Blog.
    - 7 days ago, 16 Mar 17, 3:01pm -
  • How to Use The Power of Storytelling to Connect With Your Audience
    Did you know a healthy adult takes 12 to 16 breaths in one minute? But have you ever thought about what can actually happen online in […]The post How to Use The Power of Storytelling to Connect With Your Audience appeared first on Jeffbullas's Bl…
    - 8 days ago, 15 Mar 17, 3:01pm -
  • 7 Incredibly Effective WordPress Lead Generation Plugins
    Does it ever feel like you are doing everything you “should” be doing with digital marketing, but you’re still left with no leads? Generating leads […]The post 7 Incredibly Effective WordPress Lead Generation Plugins appeared first on Jeffbu…
    - 9 days ago, 14 Mar 17, 3:01pm -
  • 10 Advanced Strategies for Driving Business Blog Engagement
    Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently […]The post 10 Advanced Strategies for Driving Business Blog Engagement appeared first on Jeffbu…
    - 10 days ago, 13 Mar 17, 3:01pm -
  • 5 Inspiring Books You Must Read on a Plane
    I am a little disturbed by the latest innovation. The last bastion for escaping from anyone sending you an email has been removed. You now […]The post 5 Inspiring Books You Must Read on a Plane appeared first on Jeffbullas's Blog.
    - 11 days ago, 12 Mar 17, 7:40pm -
  • 10 Pro Tips for Creating The Perfect Whiteboard Animation Video
    Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The […]The post 10 Pro Tips for Creating The Perfect Whiteboard Animation Video appeared first on Jeffbullas's Bl…
    - 14 days ago, 9 Mar 17, 3:01pm -
  • Organic Marketing Vs Paid Advertising: Who Wins The Traffic Game On Social?
    Organic Social Marketing or Paid Social Advertising? Which is the more effective traffic generation and customer acquisition channel between the two? Where should a social […]The post Organic Marketing Vs Paid Advertising: Who Wins The Traffic Gam…
    - 15 days ago, 8 Mar 17, 3:01pm -

Social Media Examiner

  • newHow to Choose the Best Live Video Platform
    Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers int…
    - 18 mins ago, 23 Mar 17, 10:00am -
  • How to Use Twitter to Drive More Traffic to Your Blog
    Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic…
    - 1 day ago, 22 Mar 17, 10:00am -
  • How to Analyze Your Instagram Marketing: 4 Metrics to Consider
    Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve bett…
    - 2 days ago, 21 Mar 17, 10:00am -
  • How to Maximize Your Facebook Reach
    Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’…
    - 3 days ago, 20 Mar 17, 10:00am -
  • Facebook Tests Video Insights for Profiles: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Testing Video Insights for Personal Profiles…
    - 5 days ago, 18 Mar 17, 10:00am -
  • Animated Visuals: How to Bring Still Images to Life
    Do you use visuals on your blog and social media? Have you considered animating them? To explore how to use animated visuals in your content, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radi…
    - 6 days ago, 17 Mar 17, 10:00am -
  • How to Optimize Pinterest Content for Search

    - 7 days ago, 16 Mar 17, 10:00am -
  • 3 Ways to Create a Video Studio on Any Budget
    Interested in delivering quality video content to your audience? Wondering what equipment you need? You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. In this article, you’…
    - 8 days ago, 15 Mar 17, 10:00am -
  • Chatbots and Social Media: New Research
    Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses sh…
    - 9 days ago, 14 Mar 17, 10:00am -
  • How to Use Facebook Messenger Day for Marketing
    Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’…
    - 10 days ago, 13 Mar 17, 10:00am -

Social Media Today