Wordstream

  • WordStream Named a Top 20 Place to Work in Boston!
    Main image:  With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold brew, WordStream has once again been named a best place to work in Boston!Our WordStream Team at the awards ceremony!While WordS…
    - 4 days ago, 23 Jun 17, 1:24pm -
  • Our Best Tweets Ever (And How to Replicate Them)
    Main image:  At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see wha…
    - 5 days ago, 22 Jun 17, 1:09pm -
  • 10 Highly Effective B2B Link Building Tactics
    Main image:  Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting b…
    - 6 days ago, 21 Jun 17, 1:09pm -
  • 5 Insurance Marketing Tactics that Drive Quality Leads
    Main image:  “It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the in…
    - 7 days ago, 20 Jun 17, 12:44pm -
  • The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
    Main image:  We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of…
    - 8 days ago, 19 Jun 17, 12:24pm -
  • 7 Things Nobody Tells You About Working Remotely
    Main image:  If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – on…
    - 11 days ago, 16 Jun 17, 1:22pm -
  • How a Full-Service Marketing Group Stays Ahead of the Game with WordStream Advisor for Agencies
    Main image:  When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping your marketing in tip-top shape can be burdensome. Imagine if your business involves marketing for yourself AND businesses fixing pi…
    - 12 days ago, 15 Jun 17, 1:37pm -
  • 7 Data-Backed Tips for AdWords Ads that Work Right Now
    Main image:  PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs).A lot has changed since Google first started selling text ads way back in the 20th century. Technology…
    - 13 days ago, 14 Jun 17, 12:04pm -
  • Knock-Off Thousands from Your AdWords Costs with Close Variants
    Main image:  I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a prem…
    - 14 days ago, 13 Jun 17, 12:51pm -
  • 4 Must-Try Google Mobile Ad Strategies (with Data!)
    Main image:  According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at a pretty rapid rate.Minutes per day spen…
    - 15 days ago, 12 Jun 17, 1:23pm -

Search Engine Land

  • newSearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land.Please…
    - 13 hours ago, 26 Jun 17, 8:00pm -
  • newBing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
    The latest version of Bing Ads Editor features several new usability improvements.The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets appeared first on Search Engine Land.Please visit Search Engine…
    - 13 hours ago, 26 Jun 17, 7:19pm -
  • newBing Ads now offers competitive share of voice metrics
    Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.The post Bing Ads now offers competitive share of voice metrics appeared first on Search Engine Land.Please visit Search Engine L…
    - 14 hours ago, 26 Jun 17, 6:39pm -
  • newSMX Advanced: A paid search roundup
    What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.The post SMX Advanced: A paid search roundup appeared first on Search Engine Land.Please v…
    - 16 hours ago, 26 Jun 17, 4:43pm -
  • newDanny Sullivan: My new role as advisor for Third Door Media
    Search Engine Land continues on strong, with an outstanding team in place.The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
    - 16 hours ago, 26 Jun 17, 4:30pm -
  • new5 successful B2B AdWords best practices for any company
    For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.The post 5 successful B2B AdWords best practices for any company…
    - 17 hours ago, 26 Jun 17, 3:20pm -
  • newSmall business SEO: Your questions answered
    Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.The post Small business SEO: Your questions answered appeared first on Search En…
    - 19 hours ago, 26 Jun 17, 1:09pm -
  • SearchCap: Google Posts live, Google purges medical records & search pics
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Posts live, Google purges medical records & search pics appeared first on Search Engine Land.Please visit Sea…
    - 4 days ago, 23 Jun 17, 8:00pm -
  • Google now removing medical records from its search results
    Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search.The post Google now removing medical records from its search results appeared first on Search…
    - 4 days ago, 23 Jun 17, 2:15pm -
  • SMX Advanced session: Mobile-First For The Advanced SEO
    How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.The post SMX Advanced session: Mo…
    - 4 days ago, 23 Jun 17, 1:29pm -

The SEM Post

  • newGoogle to Stop Scanning Gmail Messages to Target Personalized AdWords Ads
    Google unexpectedly announced on Friday that they will cease the practice of scanning inboxes of their free Gmail users to target those users with personalized AdWords Ads.  This move brings them in line with their popular G Suite which includes an…
    - 20 hours ago, 26 Jun 17, 12:18pm -
  • Using CAPS or Lower Case Letters in URLs for Google SEO Purposes
    Many SEOs have debated over the years about whether they should ever use all CAPS, or even any capital letters, in a URL.  While capital usage in URLs has fallen out of favor in recent years, some sites continue to use them exclusively.  But what a…
    - 4 days ago, 23 Jun 17, 1:54pm -
  • Site Moves Do Not Fix Google Panda Content Issues
    If you are suffering from Google Panda, Google’s quality content algo, fixing the content is the only way to get that content ranking higher in the search results.  And one thing that definitely won’t fix the issue is simply doing a site move. G…
    - 4 days ago, 23 Jun 17, 12:39pm -
  • Google Maps Soliciting Location Information in Organic Search Results
    Google is testing an interesting way to get data for Google Maps.  When doing a search query – and a query that seemingly has nothing to do with local or location – Google will display a map with a pin and ask the searcher if they know what is l…
    - 5 days ago, 22 Jun 17, 2:22pm -
  • Google’s Fred Update is Not an Updated Panda Algo
    Google’s Fred update, the update encompassing many updates that SEOs have seen in fluctuations in the search results is still a hot topic.  Fred, which we know is a quality related update, was discussed by Gary Illyes from Google at last week’s…
    - 7 days ago, 20 Jun 17, 11:26am -
  • Google to Continue Showing Featured Snippets with Images from Second Source
    Over a year ago, we first started noticing Google showing featured snippets with one source for the snippet itself while using a second source for the image.   Earlier this year, Google began to increase the likelihood of this happening, resulting…
    - 8 days ago, 19 Jun 17, 11:51am -
  • Google Ignores Paid Links from Major Publications
    It has been a well known secret that some major publications, such as Forbes and Huffington Post, have authors who are using their status as a regular contributor to make money on the side by adding paid links within their articles published on those…
    - 8 days ago, 19 Jun 17, 11:23am -
  • Google Launches New Vehicle Ad Carousel in Mobile Results
    Google AdWords is testing a new dramatic style of AdWords ads on mobile, and these are a new image carousel style that are extremely eyecatching within the automotive vertical.  They feature a large image carousel, sitelinks and the ad title and URL…
    - 12 days ago, 15 Jun 17, 10:39am -
  • No Google Plans for a Featured Snippet Specific Meta Tag
    While many SEOs are trying to earn featured snippets for their sites in the search results, there are some SEOs who don’t like their content featured in the featured snippets by Google, especially when the answer is fully displayed in the search re…
    - 12 days ago, 15 Jun 17, 10:19am -
  • Google’s Page Speed Ranking Boost Acts as Tie Breaker in Search Results
    We have long known that Google has a ranking boost associated with page speed.  We also know that it tends to impact sites more negatively, where the page speed algo will not rank exceptionally slow sites as well, when there are other sites with a…
    - 12 days ago, 15 Jun 17, 9:56am -

ClickZ

Marketing Land

Search Engine Journal

Search Engine Watch

PPC Hero

Hotwire Media Industry (official)

  • Building a better web for everyone
    The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, i…
    - 25 days ago, 1 Jun 17, 10:46pm -
  • Maximize conversions with Smart Bidding

    - 28 days ago, 30 May 17, 5:00pm -
  • Google Optimize and Google Surveys 360 Join Forces with AdWords
    AdWords users get two new ways to understand and better serve their customersHere's good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming so…
    - 34 days ago, 24 May 17, 7:00pm -
  • Introducing Ads Data Hub: Next generation insights and reporting
    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based me…
    - 34 days ago, 24 May 17, 4:00pm -
  • Making marketing easier with new tools for productivity
    Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you nee…
    - 35 days ago, 23 May 17, 5:45pm -
  • Bringing the speed of AMP to search & display ads
    Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.The open source…
    - 35 days ago, 23 May 17, 4:15pm -
  • Google Ads, Analytics and DoubleClick Announcements Keynote
    Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced.Join the conversation at #GoogleMarketingNext.
    - 35 days ago, 23 May 17, 3:00pm -
  • Powering ads and analytics innovations with machine learning
    Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics a…
    - 35 days ago, 23 May 17, 1:00pm -
  • Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments
    I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our latest innovations in computing.We’re meeting at an exciting time for the developer community. It’s…
    - 40 days ago, 17 May 17, 8:59pm -
  • Gain deeper insights with improved Quality Score reporting
    Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expec…
    - 43 days ago, 15 May 17, 2:00pm -

Buffer Social Blog

Sprout Social

  • newIntrodução ao Bot Builder do Sprout para fluxos de trabalho de conversação automatizados
    No ano passado aproximadamente 34.000 chatbots assumiram funções comerciais em resposta a uma necessidade crescente de assistência automática no atendimento ao cliente. E, em Read more...This post Introdução ao Bot Builder do Sprout para fluxo…
    - 16 hours ago, 26 Jun 17, 5:00pm -
  • newPresentamos el Creador del bot de Sprout para flujos de trabajo conversacionales automatizados
    El año pasado, se utilizaron aproximadamente 34 000 chatbots en funciones empresariales, la mayoría como respuesta a la creciente necesidad de asistencia automatizada en Read more...This post Presentamos el Creador del bot de Sprout para flujos de…
    - 16 hours ago, 26 Jun 17, 5:00pm -
  • newHow to Speed Up Instagram Growth Without Buying Followers
    If you’ve been waiting to give Instagram a try for your business, now is the perfect opportunity to act. On it’s own, the platform Read more...This post How to Speed Up Instagram Growth Without Buying Followers originally appeared on Sprout Soci…
    - 18 hours ago, 26 Jun 17, 2:23pm -
  • #SproutChat Recap: Growing Your Audience From the Ground Up
    Building up a social audience from scratch can feel daunting. It takes patience, but working through best practices can save you a lot of time and effort. Read more...This post #SproutChat Recap: Growing Your Audience From the Ground Up originall…
    - 4 days ago, 23 Jun 17, 1:00pm -
  • Cómo preparar un Plan de Social Media
    Es muy común, que el community manager o la agencia de marketing digital omita un elemento importante de sus tareas: la elaboración de un Read more...This post Cómo preparar un Plan de Social Media originally appeared on Sprout Social.
    - 6 days ago, 21 Jun 17, 5:59pm -
  • 6 Things a Social Media Manager Job Description Should Include
    Writing a job description for a job that didn’t exist 10 years ago is no easy feat. People are still getting used to the Read more...This post 6 Things a Social Media Manager Job Description Should Include originally appeared on Sprout Social.
    - 6 days ago, 21 Jun 17, 5:00pm -
  • Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017
    We’re thrilled to announce that Sprout Social founder and CEO, Justyn Howard, has been named Glassdoor’s No. 1 CEO for U.S. companies with 1,000 employees Read more...This post Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CE…
    - 6 days ago, 21 Jun 17, 12:30pm -
  • Social Media Collaboration: Tips, Tools & Tactics to Work Smarter
    There was a time when social media marketing was something that got assigned to a couple of interns who enjoyed Tweeting and posting to Read more...This post Social Media Collaboration: Tips, Tools & Tactics to Work Smarter originally appeared on Sp…
    - 7 days ago, 20 Jun 17, 5:05pm -
  • Introducing Sprout’s Bot Builder for Automated Conversational Workflows
    Last year roughly 34,000 chatbots took on business functions–mostly in response to a growing need for automated assistance in customer care. And last November, Read more...This post Introducing Sprout’s Bot Builder for Automated Conversational W…
    - 7 days ago, 20 Jun 17, 1:00pm -
  • The Ultimate Guide to Personal Branding
    It’s never too late to get started on your personal brand. In fact, college graduates are now advised to work on how they present Read more...This post The Ultimate Guide to Personal Branding originally appeared on Sprout Social.
    - 8 days ago, 19 Jun 17, 3:02pm -

AdEspresso Blog

  • newNEW! Facebook Value-based Lookalike Audiences – The Complete Guide
    In June 2017, Facebook introduced a new type of audience – value-based Lookalike Audiences. The new audience type lets advertisers reach people similar to high-ROI clients, leading to better campaign results at a lower cost. While this new audience…
    - 16 hours ago, 26 Jun 17, 5:03pm -
  • Nine (+1) Best Marketing Podcasts for Facebook Advertising Pros
    If you’re reading this and you landed here starting with a Google search it means only one thing: you’re looking for the best. The best tool to make Facebook advertising easy (AdEspresso) the best -and free- Social Media Marketing blog (this) and…
    - 5 days ago, 22 Jun 17, 4:37pm -
  • Top Instagram Updates You Need to Know – June 2017 Edition
    Instagram Stories is one of the biggest updates Instagram made to the app last year. Stories are the Snapchat-like videos and images that appear at the top of the feed for 24 hours before they disappear forever. And while stories have been around for…
    - 6 days ago, 21 Jun 17, 2:23pm -
  • 5 Facebook ad Optimization Rules to Steal (And 5 Reasons Why You Need Them)
    There are a million and one things to manage with Facebook campaigns. A seemingly never ending slew of variables from placements to devices to campaign types, objectives, creatives, and hell – even CTAs. Tons of stuff to sweat. Thankfully there’s…
    - 7 days ago, 20 Jun 17, 3:43pm -
  • Top Facebook Updates That You Can’t Afford to Miss – June 2017 Edition
    While you’ve been busy getting ready for that summer vacation, Facebook’s been working hard on some cool updates. In this June 2017, Facebook introduced some new ad formats, ramped up its battle against clickbait, and it is (finally) giving adver…
    - 8 days ago, 19 Jun 17, 3:35pm -
  • How To Grow Your User Base With Lookalike Audiences and Email Marketing
    Imagine throwing $3 million into Facebook advertisements. Not into a house, or a yacht, or a really nice car. Noah Kagan, SaaS founder of AppSumo, has spent over $3 million dollars on Facebook ads—and he’s not the only one. As companies look to g…
    - 12 days ago, 15 Jun 17, 5:48pm -
  • The 7 Best Keyword Research Tools to Redefine Your Content Marketing
    If you want Google to send you more visitors, a great keyword research tool is a must. How many times in the past week have you gotten onto Google to look something up? Since Google processes an average of 40,000 searches every single second, the ans…
    - 13 days ago, 14 Jun 17, 6:28pm -
  • Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns
    Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies. Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that y…
    - 14 days ago, 13 Jun 17, 4:57pm -
  • How to Launch a Book to Bestseller Without a Big List
    When self-publishing, much of the success of your book depends on a good book launch. A strong launch can position you as a thought leader and create powerful opportunities for your business. You want your message to be heard, your story to be told a…
    - 15 days ago, 12 Jun 17, 4:10pm -
  • Pinterest Contests: All You need To Know To Run It Now (and Win New Leads)
    Pinterest is truly a platform that is unlike any other social media site that we have, where the goal is to store content from outside sources instead of just sharing it or creating it. And it only makes sense that Pinterest contests would be unlike…
    - 19 days ago, 8 Jun 17, 5:05pm -

Hootsuite Blog

  • newHow to Create a Social Media Marketing Plan in 6 Steps
    So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure... Read MoreThe post How to Create a Social Media Marketing Plan in 6 Steps appeared first on Hootsuite…
    - 17 hours ago, 26 Jun 17, 3:30pm -
  • newHow to Create a Social Media Content Calendar: Tips and Templates
    Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May... Read MoreThe post How to Create a Social Media Content Calendar: Tips and Templates appeared fi…
    - 18 hours ago, 26 Jun 17, 3:00pm -
  • new7 Social Media Templates to Save You Hours of Work
    Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time... Read MoreThe post 7 Social Media Templates to Save You Hours of Work appe…
    - 19 hours ago, 26 Jun 17, 2:00pm -
  • new7 TED Talks to Make You a Better Social Media Marketer
    TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED... Read MoreThe post 7 TED Talks to Make You a Better Social Media Marketer appeared first on Hootsuit…
    - 20 hours ago, 26 Jun 17, 1:00pm -
  • The Social Media Survival Guide Your Boss Needs
    This post was originally published on Medium. Quick poll: How many people do you know who aren’t on LinkedIn, Twitter, or Facebook? With social networks closing in on... Read MoreThe post The Social Media Survival Guide Your Boss Needs appeared fi…
    - 5 days ago, 22 Jun 17, 12:00pm -
  • 6 Tips for Designing Highly Effective Facebook Cover Photos
    How much thought did you put into your last Facebook cover photo? If you’re like most small business owners, you probably didn’t put much thought into it at... Read MoreThe post 6 Tips for Designing Highly Effective Facebook Cover Photos appeare…
    - 6 days ago, 21 Jun 17, 1:00pm -
  • 18 Smart Ways to Promote Your YouTube Channel
    Six out of 10 people prefer to watch videos online rather than surfing channels on the small screen. And YouTube is the second-largest search engine next to Google.... Read MoreThe post 18 Smart Ways to Promote Your YouTube Channel appeared first on…
    - 7 days ago, 20 Jun 17, 1:00pm -
  • 10 Types of Social Media and How Each Can Benefit Your Business
    As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a... Read MoreThe post 10 Types of Social Media and How Each Can B…
    - 7 days ago, 20 Jun 17, 11:00am -
  • Social Selling: What it is, Why You Should Care, and How to Do It Right
    Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.)... Read MoreThe post Social Selling: What it is, Why You Should Care, and How to Do It Right appea…
    - 8 days ago, 19 Jun 17, 2:00pm -
  • How to Measure Social Engagement: Meaningful Relationship Moments
    In social media marketing, you hear over and over again that engagement is key to business success. But what’s the best way to measure your social media engagement?... Read MoreThe post How to Measure Social Engagement: Meaningful Relationship Mom…
    - 8 days ago, 19 Jun 17, 1:00pm -

Hubspot Marketing

  • new5 Key Traits of Highly Successful Entrepreneurs
    Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its…
    - 16 hours ago, 26 Jun 17, 5:01pm -
  • new10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
    It's finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird c…
    - 21 hours ago, 26 Jun 17, 12:00pm -
  • newOnboarding Checklist: A 90-Day Framework for Content Teams
    Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of i…
    - 23 hours ago, 26 Jun 17, 10:00am -
  • We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    I don't know about you, but I barely print anything anymore. Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools,…
    - 4 days ago, 23 Jun 17, 12:00pm -
  • Which Fictional Boss Are You? [Flowchart]
    I know I'm literally ten years late to this, but I just started watching Mad Men on Netflix. And guys -- newsflash -- it's a really good show.  The old school ad strategies, the fun outfits, the drama -- I love it all. Except Don Draper…
    - 4 days ago, 23 Jun 17, 10:00am -
  • What We Learned From Spending $100k On Facebook Ads
    For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
    - 5 days ago, 22 Jun 17, 12:00pm -
  • 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into su…
    - 5 days ago, 22 Jun 17, 10:00am -
  • 14 Essential Tips for an Engaging Facebook Business Page
    Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enoug…
    - 6 days ago, 21 Jun 17, 12:00pm -
  • The Simple Test That Doubled Leads in One Week
    We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.
    - 6 days ago, 21 Jun 17, 10:00am -
  • How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips
    If you fell behind on your spring cleaning this year, it's okay -- so did I. I haven't put away my winter coats, I haven't unpacked all of my moving boxes, and I haven't cleaned my computer's desktop lately. You know what I'm talking abou…
    - 7 days ago, 20 Jun 17, 12:00pm -

Razor Social Blog

  • 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn
    If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. […]The post 4 LinkedIn Tools that Will Change the Way You Think About LinkedIn…
    - 26 days ago, 1 Jun 17, 12:05pm -
  • The 5 Best Tools for Twitter Chats
    Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the […]The post The 5 Best Tools for Twitter Chats appeared first on Find and get the…
    - 82 days ago, 6 Apr 17, 10:59am -
  • The Tower Framework for Social Media Analytics
    The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business.
    - 27 Feb 17, 4:11pm -
  • How to Use Audiense to Analyze and Grow Your Twitter Presence
    Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so […]The post How to Use Audiense to Analyze and Grow Your Twitter Pr…
    - 8 Dec 16, 6:10pm -
  • How to Build an End-to-End Social Media Conversion Process [case study]
    You generate sales from social media but not on social media. Would you like an example that you can follow? In this post, I’m going to show you one example […]The post How to Build an End-to-End Social Media Conversion Process [case study] appe…
    - 24 Oct 16, 2:00pm -
  • 7 Critical Habits for Profiting from Social Media
    Who said you can’t profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than […]The post 7 Critical Habits for Profiting from Social Media appeared first…
    - 14 Oct 16, 10:00am -
  • Instagram Analytics: Tools, Tips and Tactics
    Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day […]The post Instagram Analytics: Tools, Tips and Tactics appeared first on Find a…
    - 21 Sep 16, 12:20pm -
  • A Tools Guide to Live streaming on Facebook
    If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to […]The post A Tools Guide to Live streaming on Facebook appeared first…
    - 7 Sep 16, 9:35am -
  • 10 Tips to Optimize Your Presence on Pinterest
    Pinterest is one of the fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers […]The post 10 Tips to Optimize Your Presence on Pi…
    - 25 Aug 16, 12:21pm -
  • A Reference Guide for Social Media Scheduling – Tools and Tactics
    Scheduling content on social media is critical to your success. Here’s why: Your audience is not online the same time as you and you want to give people the best chance […]The post A Reference Guide for Social Media Scheduling – Tools and Tac…
    - 4 Aug 16, 2:11pm -

John Loomer Blog

  • Facebook Group Updates: Insights, Scheduled Posts and More
    Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here's what you need to know...The post Facebook Group Updates: Insights, Scheduled Posts and More appeared first on Jon Loo…
    - 4 days ago, 23 Jun 17, 5:08pm -
  • How to Find Customer Lifetime Value
    To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that...The post How to Find Customer Lifetime Value appeared first on Jon Loomer Digital.
    - 18 days ago, 9 Jun 17, 8:33pm -
  • Facebook Ads: Create a Value-Based Lookalike Audience
    Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here's how.The post Facebook Ads: Create a Value-Based Lookalike Audience appeared first on Jon Loomer D…
    - 26 days ago, 1 Jun 17, 6:08am -
  • Geography and the Problem with Facebook Ads Optimization
    When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here's a case study...The post Geography and the Problem with Facebook Ads Optimization appeared first on Jon Loomer Di…
    - 33 days ago, 25 May 17, 6:30pm -
  • Entrepreneurs: Stop Wasting Time on Misfits
    Most entrepreneurs struggle with trying to be everything for everybody, wasting their time on misfits -- people who are a bad fit for their business...The post Entrepreneurs: Stop Wasting Time on Misfits appeared first on Jon Loomer Digital.
    - 39 days ago, 19 May 17, 3:39am -
  • How to Create Conditional Answers for Facebook Lead Ad Forms
    You can now create conditional answers for Facebook lead ad forms to collect information specific to answers previously given on the form. Here's how...The post How to Create Conditional Answers for Facebook Lead Ad Forms appeared first on Jon Loome…
    - 40 days ago, 18 May 17, 6:02pm -
  • This is Why I’m an Entrepreneur
    The reason I'm an entrepreneur can be traced back to our oldest son's cancer diagnosis 13 years ago. This is my story about why I'm an entrepreneur...The post This is Why I’m an Entrepreneur appeared first on Jon Loomer Digital.
    - 46 days ago, 12 May 17, 5:10am -
  • Facebook Ad Conversion Attribution: What You Need to Know
    How Facebook reports conversions is often misunderstood. Here's a breakdown of click and view conversion attribution windows and which ad get credit...The post Facebook Ad Conversion Attribution: What You Need to Know appeared first on Jon Loomer Di…
    - 47 days ago, 11 May 17, 7:55pm -
  • My 15 Facebook Ad Campaigns
    Here's a complete analysis of the 15 Facebook ad campaigns that I'm running right now to drive traffic, build my email list, and sell products...The post My 15 Facebook Ad Campaigns appeared first on Jon Loomer Digital.
    - 53 days ago, 5 May 17, 5:53am -
  • Entrepreneurs: List Building Strategies
    List building is absolutely critical to the success of an entrepreneurial business. Here is a deep dive into strategies that I use to build my list.The post Entrepreneurs: List Building Strategies appeared first on Jon Loomer Digital.
    - 54 days ago, 4 May 17, 3:33am -

Social Media Examiner

  • newHow to Optimize Your Facebook Page for Product Sales
    Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and…
    - 23 hours ago, 26 Jun 17, 10:00am -
  • Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore…
    - 3 days ago, 24 Jun 17, 10:00am -
  • Live Video Strategy: How to Create a Show That Engages
    Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk…
    - 4 days ago, 23 Jun 17, 10:00am -
  • 3 Ways to Easily Caption Social Media Video
    Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. #1: Use Live Titles…
    - 5 days ago, 22 Jun 17, 10:00am -
  • Facebook Ads and Metrics: New Research for Marketers
    Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their…
    - 6 days ago, 21 Jun 17, 10:00am -
  • 11 Effective Ways to Use Facebook Ads
    Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket t…
    - 7 days ago, 20 Jun 17, 10:00am -
  • How to Add a Link to Your Instagram Stories
    Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your I…
    - 8 days ago, 19 Jun 17, 10:00am -
  • Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat…
    - 10 days ago, 17 Jun 17, 10:00am -
  • Social Customer Care: Apps and Processes for Success
    How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing p…
    - 11 days ago, 16 Jun 17, 10:00am -
  • How to Build a Successful Social Media Marketing Plan
    Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. Ho…
    - 12 days ago, 15 Jun 17, 10:00am -

Rebecca Radice Blog

  • Facebook Instant Articles: How to Get Started for Business
    Wondering what Facebook Instant Articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. Every day the demand grows for faster sites and a better user experience. According to Kissmetr…
    - 27 Aug 16, 5:46pm -
  • 5 Elements of an Irresistible Social Media Call to Action
    If there’s one social media question I receive more than any other it’s this… With over 4.75 billion pieces of content shared daily on Facebook alone, how do you get seen? And more than that, how do you encourage your audience to take actio…
    - 1 Aug 16, 11:11pm -
  • 6 Ingredients to a Strong Visual Brand on Social Media
    Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media, you must earn the attention of your audience. And you have to do it in a short amount of ti…
    - 26 Jun 16, 11:26pm -
  • 5 Ways to Use Social Media Automation in Your Marketing Strategy
    Hear that? It’s the collective groan that two-thirds of all marketers are making. The cause? Social media overload. And it’s easy to see why. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s wh…
    - 6 Jun 16, 1:52am -
  • 8 Easy Ways to Use Social Media to Market Your Small Business
    Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only 53% of small businesses say they actively use social…
    - 15 May 16, 11:12pm -
  • 9 Proven Ways to Improve Your Facebook Marketing
    Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to impr…
    - 2 May 16, 1:30pm -
  • How To Succeed On Social Media (7 Quick Action Steps)
    Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think. Those that achiev…
    - 25 Apr 16, 12:17pm -
  • How to Choose the Best Social Media Site for Your Business

    - 11 Apr 16, 6:36pm -
  • The Only Social Media Checklist You’ll Ever Need
    Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Now there are a…
    - 29 Mar 16, 7:41pm -
  • The Most Overlooked (But Simple) Ways to Use Live Streaming Video
    Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day…
    - 21 Mar 16, 11:37am -

Jeff Bullas Blog

  • new10 Ways To Build Powerful Connections With Influencers
    Are you fed up with being ignored by influential people in your niche? Does every email you send seem to be fall into the darkest […]The post 10 Ways To Build Powerful Connections With Influencers appeared first on Jeffbullas's Blog.
    - 18 hours ago, 26 Jun 17, 3:01pm -
  • 10 Truths About Content Marketing You Need To Know
    It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting […]The post 10 Truths About Content Marketing You Need To Know appeared first on Jeffbullas's Blog.
    - 1 day ago, 25 Jun 17, 11:20pm -
  • 5 Killer Ways To Repurpose Old Blog Content For More Traffic
    We see a lot of spin-offs and reboots on the TV and at the movies these days. So why not apply the same logic that what […]The post 5 Killer Ways To Repurpose Old Blog Content For More Traffic appeared first on Jeffbullas's Blog.
    - 5 days ago, 22 Jun 17, 3:01pm -
  • 5 Quick Hacks To Radically Improve Your Social Media Design
    Scientists have shown that the average person blinks 15-20 times per minute. That’s a lot! And it just goes to show that a lot can happen […]The post 5 Quick Hacks To Radically Improve Your Social Media Design appeared first on Jeffbullas's Blo…
    - 6 days ago, 21 Jun 17, 3:01pm -
  • 11 SEO Myths You Need To Stop Believing Today
    SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be, considering how vital it […]The post 11 SEO Myths You Need To Stop Believing Today appeared first on Jeffbullas's Blog.
    - 7 days ago, 20 Jun 17, 3:01pm -
  • 5 Lesser-Known Productivity Tips That Can Change Your Life Forever
    Okay, okay. I get it – you want to get more done in less time. So do I. I’ve been blogging full-time for the last […]The post 5 Lesser-Known Productivity Tips That Can Change Your Life Forever appeared first on Jeffbullas's Blog.
    - 8 days ago, 19 Jun 17, 3:01pm -
  • This One Trait Is the Secret To Success
    I walked into the shop and there they were. Lining up. Handing over the coupon. Their expectant faces were hopeful. Maybe this was the moment. Dream […]The post This One Trait Is the Secret To Success appeared first on Jeffbullas's Blog.
    - 8 days ago, 19 Jun 17, 5:19am -
  • Why Live Events Should Be At The Center Of Your Marketing Strategy
    In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s […]The post Why Live Events Should Be At The Center Of Your Marketing Strategy…
    - 11 days ago, 16 Jun 17, 3:01pm -
  • How to Leverage Gated Content to Boost Conversions
    Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go […]The post How to Leverage Gated Content to Boost Conversions appeared first on Jeffbullas's Blog.
    - 12 days ago, 15 Jun 17, 3:01pm -
  • The Undeniable Power Of Video Content On Social Media [Infographic]
    A new Animoto survey reveals how marketers are keeping up with today’s rising consumption of video content on the social web, also known as the […]The post The Undeniable Power Of Video Content On Social Media [Infographic] appeared first on Jef…
    - 13 days ago, 14 Jun 17, 3:01pm -

Social Media Examiner

  • newHow to Optimize Your Facebook Page for Product Sales
    Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and…
    - 23 hours ago, 26 Jun 17, 10:00am -
  • Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore…
    - 3 days ago, 24 Jun 17, 10:00am -
  • Live Video Strategy: How to Create a Show That Engages
    Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk…
    - 4 days ago, 23 Jun 17, 10:00am -
  • 3 Ways to Easily Caption Social Media Video
    Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. #1: Use Live Titles…
    - 5 days ago, 22 Jun 17, 10:00am -
  • Facebook Ads and Metrics: New Research for Marketers
    Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their…
    - 6 days ago, 21 Jun 17, 10:00am -
  • 11 Effective Ways to Use Facebook Ads
    Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket t…
    - 7 days ago, 20 Jun 17, 10:00am -
  • How to Add a Link to Your Instagram Stories
    Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your I…
    - 8 days ago, 19 Jun 17, 10:00am -
  • Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat…
    - 10 days ago, 17 Jun 17, 10:00am -
  • Social Customer Care: Apps and Processes for Success
    How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing p…
    - 11 days ago, 16 Jun 17, 10:00am -
  • How to Build a Successful Social Media Marketing Plan
    Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. Ho…
    - 12 days ago, 15 Jun 17, 10:00am -

Social Media Today