Wordstream

  • newHow to Build a PPC Offering at Your Digital Marketing Agency
    Main image:  Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday.Now, there are infinite possibilities when it comes to designing, launching, and managing a…
    - 1 hour ago, 27 Feb 17, 2:40pm -
  • How to Cultivate Brand Advocacy with Paid Social
    As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or  attainable – benefit of paid social as an advertising channel. Because social media is the…
    - 3 days ago, 24 Feb 17, 2:51pm -
  • 6 Easy Tips for More Profitable YouTube Advertising
    Main image:  Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute!This might not even surprise you, as YouTube is the leading service that made it possib…
    - 4 days ago, 23 Feb 17, 2:34pm -
  • Why Old-School Ads Still Totally Work (And How to Imitate Them)
    Main image:  Every day we scour the interwebs for new tricks.New tips to implement or new hacks to exploit.But here’s the thing. When you start analyzing what works across advertising networks today, you start noticing the same trends: The s…
    - 5 days ago, 22 Feb 17, 2:23pm -
  • Features vs. Benefits: What’s the Difference & Why It Matters
    Main image:  Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you pu…
    - 6 days ago, 21 Feb 17, 2:21pm -
  • 17 Hair-Raising Salon Marketing Ideas
    Main image:  If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying t…
    - 10 days ago, 17 Feb 17, 2:07pm -
  • 4 Super-Effective Content Syndication Strategies for Bloggers
    Main image:  Syndicated content sometimes gets a really bad rap in our industry.Well, I've got a confession to make.You should, too – and here's why.What Is Content Syndication?First, a quick definition: Content syndication is a method o…
    - 12 days ago, 15 Feb 17, 5:07pm -
  • 5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)
    Main image:  There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead…
    - 12 days ago, 15 Feb 17, 2:22pm -
  • How to Tell If Your PPC Service Provider Is a Huge Rip-off
    Main image:  If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a…
    - 13 days ago, 14 Feb 17, 2:12pm -
  • 7 Power Words & Phrases to Test in Your Facebook Ads
    Main image:  Sex.It always works to get attention.Power words are so named because they leap off the page (or screen). They arrest attention.Which is exactly what you need when your ads are competing with people’s families and friends for…
    - 20 days ago, 7 Feb 17, 5:52pm -

Search Engine Land

  • newNeed to get with Google My Business support? Use Twitter!
    While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).The post Need to get with Google My Business support? Use Twitter! appeared fi…
    - 1 hour ago, 27 Feb 17, 2:30pm -
  • newGoogle local finder tests cards with horizontal scroll for map search results
    Google loves the swipe left and right motion. They are now testing it on the Google Maps local finder search results.The post Google local finder tests cards with horizontal scroll for map search results appeared first on Search Engine Land.Please…
    - 2 hours ago, 27 Feb 17, 1:52pm -
  • Ida Lewis Google doodle marks 175th birthday of ‘America’s Bravest Woman’
    As Rhode Island's most famous lighthouse keeper, Lewis saved a number of lives from drowning, including the two soldiers that inspired the doodle.The post Ida Lewis Google doodle marks 175th birthday of ‘America’s Bravest Woman’ appeared firs…
    - 2 days ago, 25 Feb 17, 2:00pm -
  • SearchCap: AMP in search, search pictures and more
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: AMP in search, search pictures and more appeared first on Search Engine Land.Please visit Search Engine Land for the…
    - 3 days ago, 24 Feb 17, 9:00pm -
  • Links to AMP content are showing up outside of search results
    With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search -- likely to provide an optimal experience for mobile users.The post Li…
    - 3 days ago, 24 Feb 17, 2:45pm -
  • Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboard
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source…
    - 3 days ago, 24 Feb 17, 2:11pm -
  • SearchCap: Google penalty, the KKK & Gboard
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google penalty, the KKK & Gboard appeared first on Search Engine Land.Please visit Search Engine Land for the full a…
    - 4 days ago, 23 Feb 17, 9:00pm -
  • Natural News was not banned from Google over fake news
    A Google webmaster violation is the reason this web site was penalized by Google, not because the site is controversial.The post Natural News was not banned from Google over fake news appeared first on Search Engine Land.Please visit Search Engine…
    - 4 days ago, 23 Feb 17, 8:25pm -
  • Four US presidents in the KKK? Google’s latest problem with featured answers
    Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there's no conclusive evidence any were. The post Four US presidents in the KKK? Google’s latest problem with featured answers appeared fi…
    - 4 days ago, 23 Feb 17, 7:20pm -
  • A review of free PPC reporting solutions from Google
    Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.Please visit Search Eng…
    - 4 days ago, 23 Feb 17, 4:17pm -

The SEM Post

  • newGoogle: Optimizing Images for Google SEO
    How much does Google understand about images you add to webpages?  Does Google still need all the relevant “extra” optimizations site owners use, such as descriptive file names, alt names and appropriate keywords in the links to the images?  Or…
    - 3 hours ago, 27 Feb 17, 1:13pm -
  • Google Switches All AdWords Ad Tags to Outline Style in Search Results
    Google has officially swapped out their regular green “Ad” tag in the search results to the newer outline version many had seen in testing over the past few weeks. A Google spokesperson confirmed the change to The SEM Post. We routinely test pote…
    - 4 days ago, 23 Feb 17, 6:17pm -
  • Google Showing AMP Carousels for Local Review Sites
    It appears that Google is now showing AMP carousels for local review sites in the Google search results.  The carousel can appear as the first organic search result, following the local map pack. Here is what it looks like: This particular carousel…
    - 5 days ago, 22 Feb 17, 5:10pm -
  • Google AMP Recipe Carousels Live in Search Results
    If you have a recipe site and aren’t already testing out AMP, you might want to consider testing it sooner rather than later.  Google is displaying AMP recipes in the mobile search results both in regular card style formats as well as the much tal…
    - 6 days ago, 21 Feb 17, 2:44pm -
  • Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation
    The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparing for…
    - 6 days ago, 21 Feb 17, 2:09pm -
  • Bing Ads Begins Showing Product Ads Carousels in Search Results
    Bing is now showing carousels for their Product Ads in the Bing search results, following Google’s change last year to begin showing carousels in their Product Listing Ads. The new Bing carousels are showing up for a variety of searches, and most s…
    - 6 days ago, 21 Feb 17, 12:45pm -
  • Google Showing Animated GIFs in Search Results via Google Posts
    Want another way to get your content noticed in the search results?  It might be a reason to dust off your brand Google Posts to do so, as Google is showing animated GIFs within the  brand carousels in the search results. When you add an animated G…
    - 10 days ago, 17 Feb 17, 3:54pm -
  • Google’s Mobile First Search Index Moving Towards Launch
    Ever since Google first announced their Mobile First indexing change, which has the potential to dramatically shake up the search results when it goes live, many SEOs have been speculating about just when it might go live or expand beyond the limited…
    - 11 days ago, 16 Feb 17, 1:16pm -
  • Google Not Planning Big Penguin Algo Changes in the Short Term
    Gary Illyes from Google was speaking at the Friends of Search conference today and he made some comments about algo changes, including Penguin and possibly Panda. We have seen plenty of algo changes recently, among the many changes Google makes on a…
    - 11 days ago, 16 Feb 17, 12:57pm -
  • Google’s New Top Entity Carousels Not Ranked by Search Algo
    Many searches have been triggering new brand / entity carousels in the search results recently.  They are similar to the types of carousels you see for things like “2016 movies”, but they are for “best” or “top” searches, such as best so…
    - 11 days ago, 16 Feb 17, 12:45pm -

ClickZ

Marketing Land

Search Engine Journal

Search Engine Watch

  • newSo what is growth hacking, really?
    In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s…
    - 2 hours ago, 27 Feb 17, 1:50pm -
  • Five most interesting search marketing news stories of the week
    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
    - 3 days ago, 24 Feb 17, 2:28pm -
  • Hotel SEO: Five steps to optimizing hotel deals and listings
    To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
    - 4 days ago, 23 Feb 17, 1:47pm -
  • Google brings emoji back to the SERPs 😍🙌💯
    Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
    - 5 days ago, 22 Feb 17, 5:02pm -
  • Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?
    In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challen…
    - 5 days ago, 22 Feb 17, 2:00pm -
  • Six stats on the importance of trust in influencer marketing
    Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been. This makes establishing trust with your audience harder and more important than ever.
    - 6 days ago, 21 Feb 17, 1:51pm -
  • How marketers can dive into growth marketing
    Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here's how a business can benefit from the latest tactics in growth marketing.
    - 7 days ago, 20 Feb 17, 1:59pm -
  • Five most interesting search marketing news stories of the week
    This week, Pinterest's acquisition of Google's former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter's Q4 earnings have raised questions about the company's long-term prospe…
    - 10 days ago, 17 Feb 17, 3:42pm -
  • Can Pinterest crack (and monetise) visual search?
    Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the photo sharing site as Head of Search.
    - 11 days ago, 16 Feb 17, 4:46pm -
  • Does your website suffer from one of these five content gaps?
    In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by ... read more
    - 11 days ago, 16 Feb 17, 2:44pm -

PPC Hero

  • newShould You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
    Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.Read more at PPCHero.com
    - 3 hours ago, 27 Feb 17, 12:45pm -
  • Facebook Now Offering Mid-Roll Ads for Advertisers
    It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watc…
    - 3 days ago, 24 Feb 17, 3:10pm -
  • PPC, KPIs, and the Marketing Funnel
    This post is part of the Hero Conf Los Angeles Speaker Blog Series. Ryan Moothart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Fi…
    - 4 days ago, 23 Feb 17, 5:15pm -
  • Bidding In A Mobile Centric 2017
    Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.Read more at PPCHero.com
    - 4 days ago, 23 Feb 17, 12:45pm -
  • How to Take Your Retargeting To The Next Level
    Get tips on how to take your retargeting to the next level and get more out of your online advertising!Read more at PPCHero.com
    - 5 days ago, 22 Feb 17, 5:15pm -
  • Ask Us Anything About Programmatic!
    Hanapin Account Managers Emma Franks and Bryan Gaynor are here to answer ANY and ALL questions you might have about Programmatic. Ask away!Read more at PPCHero.com
    - 5 days ago, 22 Feb 17, 3:00pm -
  • Google To Let Advertisers Use Search Data For YouTube Ad Targeting
    As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways.Read more at PPCHero.com
    - 5 days ago, 22 Feb 17, 12:45pm -
  • Individualized Learning Takes Center Stage at Hero Conf LA!
    We are happy to introduce three new, individualized learning opportunities at Hero Conf Los Angeles, April 18-20 at the JW Marriott Los Angeles LA LIVE.Read more at PPCHero.com
    - 6 days ago, 21 Feb 17, 6:00pm -
  • 4 Red Flags Of Ineffective PPC Account Structure
    Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.Read more at PPCHero.com
    - 6 days ago, 21 Feb 17, 12:45pm -
  • Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
    Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!Read more at PPCHero.com
    - 7 days ago, 20 Feb 17, 12:45pm -

Hotwire Media Industry (official)

  • Discover the new AdWords experience
    In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?” And during this multi-year journey,…
    - 27 days ago, 31 Jan 17, 6:00pm -
  • A new guide to driving sales with Gmail Ads
    Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business.We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such…
    - 32 days ago, 26 Jan 17, 5:00pm -
  • How we fought bad ads, sites and scammers in 2016
    A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote ill…
    - 33 days ago, 25 Jan 17, 2:06pm -
  • Making YouTube Better in a Mobile, Cross-Screen World
    Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile.…
    - 38 days ago, 20 Jan 17, 2:42pm -
  • Four resolutions for Shopping success in 2017
    Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy -- and throughout the past year, our mission with Google Shopping was to help you do just that. In 2016, w…
    - 40 days ago, 18 Jan 17, 5:00pm -
  • Reminder: Transition to expanded text ads before January 31, 2017
    This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, ex…
    - 41 days ago, 17 Jan 17, 6:02pm -
  • A new guide to using audiences on Google Search in AdWords
    By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google.We’ve published a new guide that covers…
    - 46 days ago, 12 Jan 17, 6:00pm -
  • A new guide to testing and experimentation in AdWords
    Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation.By using all of the tools available to you, including cam…
    - 53 days ago, 5 Jan 17, 7:00pm -
  • Engage holiday shoppers with Promoted Places in Google Maps
    During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who bought something in a store first turned to their devic…
    - 74 days ago, 15 Dec 16, 5:00pm -
  • Video campaign management gets easier with AdWords Scripts
    If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumper ads.…
    - 76 days ago, 13 Dec 16, 8:00pm -

Buffer Social Blog

Sprout Social

  • new47 Social Media Statistics to Bookmark for 2017
    Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media, something new changes and turns your data Read more...This post 47 Social Media Statistics to Bookmark for 2017 originally appeared on Spro…
    - 30 mins ago, 27 Feb 17, 3:14pm -
  • #SproutChat Recap: Creating Compelling Video Content
    Video needs to be an essential component of your social media strategy. So why aren’t more brands embracing social media video content? When it Read more...This post #SproutChat Recap: Creating Compelling Video Content originally appeared on Sprou…
    - 3 days ago, 24 Feb 17, 9:17pm -
  • How to Write a Successful Social Media Proposal: Free Template Included
    For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. Read more...This post How to Write a Successful Social Media Proposal: Free Template Included origi…
    - 5 days ago, 22 Feb 17, 5:01pm -
  • 6 Free SEO Tools Social Media Marketers Can Use Too
    Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to Read more...This post 6 Free SEO Tools Social Media Marketers Can Use Too originally appeared on Sprout Social…
    - 6 days ago, 21 Feb 17, 1:11pm -
  • How to Do an Instagram Audit in 60 Minutes or Less
    Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not Read more...This post How to Do an Instagram Audit in 60 Minutes or Less originally appeared on Sprou…
    - 7 days ago, 20 Feb 17, 3:00pm -
  • #SproutChat Recap: Productivity for Marketers
    Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and Read more...This post #SproutChat Recap: Productivity for Marketers originally appeared on Spr…
    - 10 days ago, 17 Feb 17, 4:56pm -
  • 9 Tips on How to Get More Subscribers: A YouTube Guide
    Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about Read more...This post 9 Tips on How to Get More Subscribers: A YouTube Guide originally appear…
    - 12 days ago, 15 Feb 17, 3:35pm -
  • How to Schedule Instagram Posts Through Sprout Social in 6 Easy Steps
    Building a successful brand image is about being at the right place at the right time. And currently that right place looks a lot Read more...This post How to Schedule Instagram Posts Through Sprout Social in 6 Easy Steps originally appeared on Spro…
    - 13 days ago, 14 Feb 17, 1:07pm -
  • Relationship Advice That Will Help Increase Brand Loyalty
    New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably Read more...This post Relationship Advice That Will Help Increase Brand Loyalty originally app…
    - 14 days ago, 13 Feb 17, 5:00pm -
  • 3 Steps for Successfully Selling on Instagram
    Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. What is especially significant here is half of Read more...This post 3 Steps for Successfully Selling on Instagram originally appear…
    - 14 days ago, 13 Feb 17, 1:01pm -

AdEspresso Blog

  • Learn More vs. Sign Up vs. Download? What’s the Best Call-to-action?
    Jeopardy Time! Is the link between the regular content that your potential customer is interested in, and a page with a more high-value offer on it that is relevant and interesting enough to persuade your visitor to complete a short form. If you an…
    - 3 days ago, 24 Feb 17, 5:06pm -
  • 25 Proven Ways to Get More Customer Reviews on Social Media
    Engagement on your posts works as social proof, but the reviews on your social media are powerful testimonials that can affect how new users perceive your business. They work as the digital version of word-of-mouth marketing, and have the potential t…
    - 4 days ago, 23 Feb 17, 5:28pm -
  • Regular or 360°? Both! Our Top 29 Amazing Facebook Video Ads
    It’s no secret that Facebook’s video ads are a powerful marketing tool. Forbes reported in November of 2015 that video had the most reach out of any post on the network, and Fortune reported that Facebook users watch about four billion video stre…
    - 5 days ago, 22 Feb 17, 4:51pm -
  • AdEspresso joins Hootsuite — Anatomy of an M&A
    Yes, we joined forces with Hootsuite: you can find our announcement here. Exciting times! We also wanted to give some visibility to the actual mechanics. M&As (Mergers and Acquisitions) are so rare and there’s always a high confidentiality/pressu…
    - 6 days ago, 21 Feb 17, 4:55pm -
  • Facebook Ads Bidding 101: Everything You Need to Know (…Supported by Data) 2017 EDITION
    Facebook ads bidding has a huge effect on your ad results. If you want to beat your competitors to the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to master. You also need to know how to target the ri…
    - 7 days ago, 20 Feb 17, 4:17pm -
  • How to Create a Facebook Like Campaign – The Complete Guide
    Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand. More Facebook likes = More trust = More purchases But Facebook likes have to be…
    - 11 days ago, 16 Feb 17, 4:30pm -
  • Top Instagram Updates You Need to Know – February 2017 Edition
    Keeping your social media profiles and your marketing practices up to date become essential when you want to continue to build your online presence and the impact that it has. As Instagram continues to grow and evolve as a platform, utilizing all ne…
    - 12 days ago, 15 Feb 17, 2:23pm -
  • 7 Essential New Facebook Ad Features to Experiment with ASAP
    Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal. Facebook’s custom audiences and ability to match…
    - 13 days ago, 14 Feb 17, 7:30pm -
  • Top Facebook Updates That You Can’t Afford to Miss – February 2017 Edition
    If January was the month of getting your Facebook Ads working on full steam, February’s the month for analyzing and optimizing your ad campaigns to reach new heights. February’s also been a busy news month for Facebook, bringing us fascinating up…
    - 14 days ago, 13 Feb 17, 3:35pm -
  • Sponsored Messages Are The New Push Notification
    You’ve been able to message company chat bots on Facebook Messenger for months, but only recently did they gain the ability to talk back. In November, Facebook introduced Sponsored messages a feature that lets brands pay to message users directly.…
    - 18 days ago, 9 Feb 17, 7:59pm -

Hootsuite Blog

  • newInstagram Algorithm: What You Need to Know to Boost Organic Reach
    So much content is shared on Instagram that it’s estimated people miss 70 percent of their feeds, on average. But the creators of the platform are committed to... Read MoreThe post Instagram Algorithm: What You Need to Know to Boost Organic Reach…
    - 2 hours ago, 27 Feb 17, 2:00pm -
  • How to Write a Social Media Policy for Your Company
    Having certain boundaries in place is a good idea for any organization, especially when it comes to social media. A social media policy can help empower your employees... Read MoreThe post How to Write a Social Media Policy for Your Company appeared…
    - 5 days ago, 22 Feb 17, 10:15pm -
  • How Your Business Can Make the Most of Instagram’s New Album Feature
    Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style. Users can swipe through to see each individual piece of... Read MoreThe post How Your Business Can Make the Most of Instagram’s New Album Feature…
    - 5 days ago, 22 Feb 17, 8:32pm -
  • Organic Reach on Social Media is Declining—Here’s What to Do About It

    - 5 days ago, 22 Feb 17, 2:45pm -
  • How to Optimize Video for Different Social Media Channels
    Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in... Read MoreThe post How to Optimize Video for Different Social Media Channels appeared firs…
    - 6 days ago, 21 Feb 17, 3:00pm -
  • How One Travel Brand Uses Social Media to Reach a Global Audience
    Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast,... Read MoreThe post How One Travel Brand Uses Social Media to Reach a Global Audience appeared fi…
    - 6 days ago, 21 Feb 17, 2:00pm -
  • The Professional Boost: How to Go Viral on LinkedIn
    Going viral is the ultimate internet-related achievement. On LinkedIn, it can do huge things for your career. But since LinkedIn is hardly the appropriate venue for cat memes... Read MoreThe post The Professional Boost: How to Go Viral on LinkedIn a…
    - 7 days ago, 20 Feb 17, 3:00pm -
  • How to Use Instagram Stories: The Complete Guide for Business
    Snapchat may have pioneered disappearing content, but Instagram clearly doesn’t plan on missing out on one of social media’s hottest trends. Launched August 2, 2016, Stories is Instagram’s... Read MoreThe post How to Use Instagram Stories: The…
    - 7 days ago, 20 Feb 17, 2:00pm -
  • Snapchat Analytics: How to Measure Your Brand’s Efforts on the App
    “I wish these photos I am sending this girl would disappear.” Such were the infamous words of inspiration that led to the billion-dollar idea of social media app... Read MoreThe post Snapchat Analytics: How to Measure Your Brand’s Efforts on t…
    - 10 days ago, 17 Feb 17, 2:00pm -
  • Sentiment Analysis Tools for Social Media Marketers
    If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about... Read MoreThe post Sentiment Analysis Tools for Social Media Marketers appeared f…
    - 12 days ago, 15 Feb 17, 2:00pm -

Hubspot Marketing

Razor Social Blog

  • How to Use Audiense to Analyze and Grow Your Twitter Presence
    Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so […]The post How to Use Audiense to Analyze and Grow Your Twitter Pr…
    - 81 days ago, 8 Dec 16, 6:10pm -
  • How to Find Influencers on Twitter
    Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get […]The post How to Find Influencers on Twitter appeared first on…
    - 16 Nov 16, 5:06pm -
  • How to Build an End-to-End Social Media Conversion Process [case study]
    You generate sales from social media but not on social media. Would you like an example that you can follow? In this post, I’m going to show you one example […]The post How to Build an End-to-End Social Media Conversion Process [case study] appe…
    - 24 Oct 16, 2:00pm -
  • 7 Critical Habits for Profiting from Social Media
    Who said you can profit from social media? I thought it was all about engagement….. I can show you many graphs that show that more people are creating content than […]The post 7 Critical Habits for Profiting from Social Media appeared first on F…
    - 14 Oct 16, 10:00am -
  • Instagram Analytics: Tools, Tips and Tactics
    Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day […]The post Instagram Analytics: Tools, Tips and Tactics appeared first on Find a…
    - 21 Sep 16, 12:20pm -
  • A Tools Guide to Live streaming on Facebook
    If you’ve crawled under a rock recently, you may not have noticed the dramatic growth of Facebook Live and live streaming. For everyone else, it’s no secret. I’m going to […]The post A Tools Guide to Live streaming on Facebook appeared first…
    - 7 Sep 16, 9:35am -
  • 10 Tips to Optimize Your Presence on Pinterest
    fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for […]The post 10 Tips to Optimize Your Pr…
    - 25 Aug 16, 12:21pm -
  • A Reference Guide for Social Media Scheduling – Tools and Tactics
    Scheduling content on social media is critical to your success. Here’s why: Your audience is not online the same time as you and you want to give people the best chance […]The post A Reference Guide for Social Media Scheduling – Tools and Tac…
    - 4 Aug 16, 2:11pm -
  • 15 Awesome Social Media Apps for iPhone
    when marketing your business on social media.  You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will […]The post 15 Awesome Social Media Apps for iPhone appeared first on Find and get t…
    - 20 Jul 16, 1:45pm -
  • How to Identify Popular Hashtags
    Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong […]The post How to Identify Popular Hashtags appeared first on Find and get th…
    - 1 Jun 16, 5:05pm -

John Loomer Blog

  • 6 Ways to Add the Facebook Pixel to Your Website
    The Facebook pixel is powerful for targeting, tracking and optimizing -- once you have it installed. Here are 6 methods for getting it added to your site.The post 6 Ways to Add the Facebook Pixel to Your Website appeared first on Jon Loomer Digital.
    - 3 days ago, 24 Feb 17, 11:45pm -
  • Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates
    As an entrepreneur, how should you deal with theft and piracy? After more than five years in business, this is how I handle and have come to terms with it.The post Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates appeared first on…
    - 4 days ago, 23 Feb 17, 6:13am -
  • 7 Keys to Facebook Advertising Success
    What factors lead to a Facebook ad failing? Why might it succeed? Let's take a look at seven primary factors that lead to Facebook advertising success...The post 7 Keys to Facebook Advertising Success appeared first on Jon Loomer Digital.
    - 10 days ago, 17 Feb 17, 11:45pm -
  • Entrepreneurs: Promoting Products with Email
    How should entrepreneurs use email marketing to promote their products? Here is one detailed example with steps taken to promote a recent training program.The post Entrepreneurs: Promoting Products with Email appeared first on Jon Loomer Digital.
    - 11 days ago, 16 Feb 17, 8:53pm -
  • The Importance of the Facebook Pixel
    Without the Facebook pixel, you're missing out on advanced targeting, tracking, optimization and more...The post The Importance of the Facebook Pixel appeared first on Jon Loomer Digital.
    - 17 days ago, 10 Feb 17, 6:25am -
  • Entrepreneurs: Software and Apps I Use
    I've experimented with every software imaginable since I started my business more than five years ago. This is the list of software that I rely on today...The post Entrepreneurs: Software and Apps I Use appeared first on Jon Loomer Digital.
    - 18 days ago, 9 Feb 17, 6:04am -
  • Facebook News Feed Updates: Authenticity and Video Completion
    In its ongoing battle with inauthentic content, Facebook makes two more updates to the news feed algorithm. Here is what you need to know...The post Facebook News Feed Updates: Authenticity and Video Completion appeared first on Jon Loomer Digital.
    - 24 days ago, 3 Feb 17, 10:55pm -
  • Entrepreneurs: Self-Care in a World Without Structure
    Entrepreneurs live in a unique world with unique challenges. Without a boss leading the way, the lack of structure can be liberating and paralyzing.The post Entrepreneurs: Self-Care in a World Without Structure appeared first on Jon Loomer Digital.
    - 25 days ago, 2 Feb 17, 9:25pm -
  • Example: Facebook Ad Targeting and Results
    You undoubtedly realize that Facebook ad targeting is important, but the results from this campaign underscore why it needs to be your top priority.The post Example: Facebook Ad Targeting and Results appeared first on Jon Loomer Digital.
    - 31 days ago, 27 Jan 17, 6:29am -
  • Entrepreneurs: Affiliate Marketing and the Balance of Trust
    Should you get involved in affiliate marketing? Ultimately, it's a balance of trust. It's also a balance between the short-term and the long-term...The post Entrepreneurs: Affiliate Marketing and the Balance of Trust appeared first on Jon Loomer Dig…
    - 32 days ago, 26 Jan 17, 5:42am -

Social Media Examiner

  • newHow to Refine Your Facebook Audience for Better Ad Targeting
    Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook audience options will help you reach the right audience without wasting ad spend. In this article, yo…
    - 5 hours ago, 27 Feb 17, 11:00am -
  • Instagram Multi-image Posts: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Ability to Add Multiple Photos an…
    - 2 days ago, 25 Feb 17, 11:00am -
  • Video Blogging: How to Create Consistent YouTube Content
    Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Me…
    - 3 days ago, 24 Feb 17, 11:00am -
  • 3 Ways to Find Prospects Using Twitter
    Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways…
    - 4 days ago, 23 Feb 17, 11:00am -
  • 3 Creative Ways to Use Live Video for Business
    Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover thr…
    - 5 days ago, 22 Feb 17, 11:00am -
  • How to Verify a Facebook Page for a Local Business
    Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In th…
    - 6 days ago, 21 Feb 17, 11:00am -
  • How to Create Instagram Lead Ads
    Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram.…
    - 7 days ago, 20 Feb 17, 11:00am -
  • Facebook Rolls Out Major Video Updates: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture…
    - 9 days ago, 18 Feb 17, 11:00am -
  • How to Use Facebook Ads to Boost Your Best Content
    Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast…
    - 10 days ago, 17 Feb 17, 11:00am -
  • 5 Ways to Analyze Your Social Media Marketing Performance
    Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improv…
    - 11 days ago, 16 Feb 17, 11:00am -

Rebecca Radice Blog

  • Facebook Instant Articles: How to Get Started for Business
    Wondering what Facebook Instant Articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. Every day the demand grows for faster sites and a better user experience. According to Kissmetr…
    - 27 Aug 16, 5:46pm -
  • 5 Elements of an Irresistible Social Media Call to Action
    If there’s one social media question I receive more than any other it’s this… With over 4.75 billion pieces of content shared daily on Facebook alone, how do you get seen? And more than that, how do you encourage your audience to take actio…
    - 1 Aug 16, 11:11pm -
  • 6 Ingredients to a Strong Visual Brand on Social Media
    Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media, you must earn the attention of your audience. And you have to do it in a short amount of ti…
    - 26 Jun 16, 11:26pm -
  • 5 Ways to Use Social Media Automation in Your Marketing Strategy
    Hear that? It’s the collective groan that two-thirds of all marketers are making. The cause? Social media overload. And it’s easy to see why. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s wh…
    - 6 Jun 16, 1:52am -
  • 8 Easy Ways to Use Social Media to Market Your Small Business
    Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only 53% of small businesses say they actively use social…
    - 15 May 16, 11:12pm -
  • 9 Proven Ways to Improve Your Facebook Marketing
    Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to impr…
    - 2 May 16, 1:30pm -
  • How To Succeed On Social Media (7 Quick Action Steps)
    Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? The answer isn’t as complicated as you might think. Those that achiev…
    - 25 Apr 16, 12:17pm -
  • How to Choose the Best Social Media Site for Your Business

    - 11 Apr 16, 6:36pm -
  • The Only Social Media Checklist You’ll Ever Need
    Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Now there are a…
    - 29 Mar 16, 7:41pm -
  • The Most Overlooked (But Simple) Ways to Use Live Streaming Video
    Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day…
    - 21 Mar 16, 11:37am -

Jeff Bullas Blog

  • newHow 5 eCommerce Brands Created Major Profit With Small Pivots
    Sometimes, a pivot is all you need. In business, the stubborn among us wither and die, while those willing to adapt and change see the […]The post How 5 eCommerce Brands Created Major Profit With Small Pivots appeared first on Jeffbullas's Blog.
    - 44 mins ago, 27 Feb 17, 3:01pm -
  • newHow to Automate Twitter To Get Attention and Grow Your Followers
    The social web has amplified many truths about humanity. Some of us will do anything to get noticed and build a brand. This even includes some new […]The post How to Automate Twitter To Get Attention and Grow Your Followers appeared first on Je…
    - 19 hours ago, 26 Feb 17, 8:47pm -
  • 101+ Blog Post Headline Formulas You Can Swipe and Deploy
    A lot of sweat and tears can go into a great article. But even if you spend hours creating a masterpiece, its fate still depends […]The post 101+ Blog Post Headline Formulas You Can Swipe and Deploy appeared first on Jeffbullas's Blog.
    - 4 days ago, 23 Feb 17, 3:01pm -
  • Email Marketing Hacks: Read This Checklist Before Hitting Send
    Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox. It’s done, and […]The post Email Marketing Hacks: Read This Checklist Before Hitting Send appeared first on Jeffbullas's…
    - 5 days ago, 22 Feb 17, 3:01pm -
  • 33 Tips to Build a Memorable Online Brand
    “If you’re not on the internet. You don’t exist.” Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had […]The post 33 Tips to Build a Memorable Online Brand appeared first on Jeffbullas's Blog.
    - 6 days ago, 21 Feb 17, 3:01pm -
  • How to Make Your Website a Powerful Marketing Machine
    Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where […]The post How to Make Your Website a Powerful Marketing Machine appeared fi…
    - 7 days ago, 20 Feb 17, 3:01pm -
  • 10 Daily Life Habits Of Happy and Successful People
    What is success? That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big […]The post 10 Daily Life Habits Of Happy and Successful People appeared first on Jeffbulla…
    - 8 days ago, 19 Feb 17, 9:50pm -
  • The Best Video Strategy for Every Stage of Your Buyer’s Journey
    Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will […]The post The Best Video Strategy for Every Stage of Your Buyer’s Journey appeared first on Jeffbullas's…
    - 11 days ago, 16 Feb 17, 3:01pm -
  • 7 Insider Tips to Get More Traffic From Search Engines
    Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic. But we all know that organic […]The post 7 Insider Tips to Get More Traffic From Search Engines appeared first on Jeffbullas's Blog.
    - 12 days ago, 15 Feb 17, 3:01pm -
  • Why Every Mistake and Failure Will Contribute to Your Startup Growth
    To have one successful business requires a series of failures… The overnight success that everybody chases takes five years to happen. This means that any […]The post Why Every Mistake and Failure Will Contribute to Your Startup Growth appeared…
    - 13 days ago, 14 Feb 17, 3:01pm -

Social Media Examiner

  • newHow to Refine Your Facebook Audience for Better Ad Targeting
    Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook audience options will help you reach the right audience without wasting ad spend. In this article, yo…
    - 5 hours ago, 27 Feb 17, 11:00am -
  • Instagram Multi-image Posts: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Ability to Add Multiple Photos an…
    - 2 days ago, 25 Feb 17, 11:00am -
  • Video Blogging: How to Create Consistent YouTube Content
    Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Me…
    - 3 days ago, 24 Feb 17, 11:00am -
  • 3 Ways to Find Prospects Using Twitter
    Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways…
    - 4 days ago, 23 Feb 17, 11:00am -
  • 3 Creative Ways to Use Live Video for Business
    Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover thr…
    - 5 days ago, 22 Feb 17, 11:00am -
  • How to Verify a Facebook Page for a Local Business
    Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In th…
    - 6 days ago, 21 Feb 17, 11:00am -
  • How to Create Instagram Lead Ads
    Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram.…
    - 7 days ago, 20 Feb 17, 11:00am -
  • Facebook Rolls Out Major Video Updates: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture…
    - 9 days ago, 18 Feb 17, 11:00am -
  • How to Use Facebook Ads to Boost Your Best Content
    Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast…
    - 10 days ago, 17 Feb 17, 11:00am -
  • 5 Ways to Analyze Your Social Media Marketing Performance
    Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improv…
    - 11 days ago, 16 Feb 17, 11:00am -

Social Media Today